We Finance!!! 2011 Jeep Wrangler Unlimited 4x4 70th Anni Auto Hard Top Nav Winc on 2040-cars

Auto blog

2014 Jeep Cherokee flaunts its new contemporary curves

Only slightly more than one month ago, undisguised (and less-than-flattering) shots of the all-new 2014 Jeep Cherokee were leaked online. Later that day, in an effort to suppress the uprising, Jeep countered with its own official photography offering us much clearer front and three-quarter views. We've been left to digest those pictures for weeks.
Now, mere hours before the fabric comes sliding off its newest mid-size sport-utility at its live reveal at the New York Auto Show, Jeep has released dozens of new images showing all four corners, plus a few interior shots, of its new Cherokee.

Jeep Wagoneer, Grand Wagoneer, and pickup confirmed for production, all built in the US

Jeep has confirmed some much-anticipated future models: a new Wagoneer and Grand Wagoneer as well as a pickup truck, which we expect to be based on the Wrangler. FCA has also announced where these new vehicles be produced, the investment involved, and that adding the models will create 2,000 American jobs. The Wagoneers will be built at FCA's Warren Truck Assembly Plant in Michigan, which currently produces the Ram 1500. The overhaul required to add the Jeeps will also set the plant up to build Ram Heavy Duty models, which are currently made in Mexico. (It's not clear whether this would be additional Heavy Duty capacity or a complete move of production of those trucks to the US.) The confirmed Jeep pickup will be built at the Toledo Assembly Complex in Ohio as expected. This is the same plant that builds Wranglers today and will produce the new JL Wrangler that the pickup version is expected to use. View 30 Photos All of these factory upgrades are part of a $1 billion investment by FCA. The retooling is scheduled to be completed by 2020, which means these models are likely to come online for the 2021 model year, which jibes with the rumors that the Wagoneers have been delayed. That the large Jeeps will be built at the plant that currently produces Ram 1500s also leads us to believe that they will in fact use a version of the Ram truck platform instead of being built off the Grand Cherokee platform as originally planned. The timing of this announcement and its mention of Mexico and US jobs may have something to do with recent talk from President-elect Trump about US auto industry jobs and possible tariffs to be imposed on vehicles built across the border. Marchionne says these plans have been in discussion "for some time" but it's not clear what that timeframe was. Trump has targeted Ford, General Motors, and Toyota in recent tweets but has stayed quiet on FCA. While the announcement may have been political in nature, Jeep fans will no doubt welcome the news of the returning nameplates and the long-awaited pickup model. Related Video: Featured Gallery 2019 Jeep Grand Wagoneer Dealer Leak Spy Shots Jeep Crossover SUV Luxury Off-Road Vehicles jeep wrangler pickup

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.