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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

2015 Jeep Renegade brings the cute

The jig is up, the noose is out, we finally found it: the Renegade that Jeep has made, retrieved for a bounty.
Okay, enough of that. Meet the Renegade - Jeep's cute little compact crossover that makes its official debut here at the Geneva Motor Show. We recently brought you a massive Deep Dive into what makes the Renegade tick, and we're now getting our first live look at the tiny Jeep, live from its coming out party in Switzerland.
With the exception of associate editor Jonathon Ramsey, who doesn't know what he's talking about, we at Autoblog are kind of smitten with the little Jeep - it's a really unique package, featuring details that really make it kind of special (notice that jerry can pattern in the taillights, for example). Jeep will offer the Renegade with either a 1.4-liter turbo-four (from the Fiat 500L) or a 2.4-liter naturally aspirated four (from the Dodge Dart), with either a six-speed manual transmission or a nine-speed automatic. There will even be a Trailhawk version with four-wheel drive - properly trail-rated, to boot. The Renegade also features a nifty new My Sky removable roof panel system, giving this little cutie sort of a baby Wrangler feel.