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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

LA-bound 2014 Jeep Wrangler special edition gives us the Willys for $25,795

The Jeep Wrangler might be the reigning king of special editions, but with sales records being broken almost all year, this plan is obviously resonating with buyers. Joining new models like the Dragon Edition and Polar Edition, the 2014 Jeep Wrangler is adding a new Willys Wheeler Edition to pay homage to Jeep's military heritage.
Getting ready for its big debut at the LA Auto Show, the 2014 Jeep Wrangler Willys Wheeler Edition is inspired by early Willys CJ (Civilian Jeep) models with exclusive styling and upgraded off-road goodies. Starting with a Wrangler Sport, these upgrades include a Dana 44 rear axle with limited-slip differential and 3.73 gears, along with meaty BF Goodrich KM Mud Terrain tires mounted to the Willys Wheeler's black 17-inch wheels. For more of a classic Jeep look, this model adds a gloss black grille, "Willys" hood stickers and rock rails to protect the side sills. Jeep is also tossing in a D-ring, tow strap and gloves that are all kept in a special carrying bag.
When it goes on sale early next year, the Wrangler Willys Wheeler Edition will start at $25,795 for the two-door model, while the four-door will start at $29,595. There's an official press release posted below, and we'll be sure to have live images of the special-edition Wrangler live from the LA Auto Show floor later this week, so stay close.

100,000 Jeep Cherokee models subject to further 9-speed recalibration

It seems that the software problems with the nine-speed automatic gearbox in the Jeep Cherokee continue to mount. The programming already caused multiple development delays and even postponed the Cherokee's market launch by roughly two months. Now, Jeep has issued another recalibration to hopefully assuage unhappy drivers.
According to Automotive News, this reflash for the allegedly jerky transmission covers over 100,000 Cherokees built before May 5, but it's not technically a recall. If owners are having problems and complain to the dealer, they get the new software. Otherwise, they continue with the current version. New vehicles on dealer lots also receive the latest revision to the programming. It takes only around five minutes to install, but technicians need to take the Cherokee on a test drive to adapt the gearbox to the changes.
The Cherokee's transmission software has been problematic practically since the beginning. The Jeep plant in Toledo, OH, briefly idled its second-shift workers last year to take care of the issue. Since the launch issues for the crossover, demand has been strong. Jeep added another 1,000 temporary workers to the Toledo factory to keep up, and sales were on par with the Wrangler in just its first two months.