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Massachusetts man charged $48,000 for a tow [w/video]

Tow truck operators are right up there with landlords and IRS auditors on the list of professionals you don't want to deal with. A man in Massachusetts has all the more reason to avoid a tow after he was hit with a $48,000 bill, Fox 25 reports. Joel Ramer and his girlfriend were off-roading in Walpole, MA last week when they wandered were they shouldn't have. They landed in a mud pit on private property. Ramer said it took Assured Collision towing company 12 hours to free his vehicle from the muck. But when he got the bill for the tow, he thought the accounting department must have been off by a decimal. "When I went to pick up the vehicle from Assured Collision, he'd informed me there was some damage done to the vehicle, but didn't get into details. He also informed me the bill was $48,000," Ramer told Fox. "I thought they made a mistake." The phrase 'some damage' was putting it lightly. Ramer says Assured Collision totaled his Jeep. "Frame is broken, leaf spring is broken, drive shaft is broken," Ramer said. The itemized bill showed Ramer exactly what he was paying for. Assured Collision charged him $16,000 for an on-scene supervisor. That's $1,250 an hour. The Statewide Towing Association told Fox 25 that the actual industry standard is $175-$325 an hour. The company also claimed that power lines put them at risk, calling it a "hazmat situation." That allowed them to tack on another $5,000 fee for dangerous condition liability insurance. Finally, there was an extra $10,000 fee for an off-road recovery incident response unit. Insurance won't help with the cost of the tow, so Ramer's broke Jeep is in Assured Collision's hands. On top of the enormous bill and busted Jeep, Ramer was arrested and cited for trespassing on land owned by a utility company and disturbing the peace. Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video: