Jeep: Wrangler Rubicon on 2040-cars

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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

2023 New York Auto Show Mega Photo Gallery: See all the new cars from the show

The 2023 New York Auto Show was a rather lively show full of North American vehicle debuts and a lot of new metal we’ve never seen before. As always, we were on the ground covering it from every angle for you, including photographing all the reveals on the show floor. There were a ton of new EVs shown and even a stunning concept with the Genesis GV80 Coupe Concept. YouÂ’ll be able to see them all, from the production Ram REV to the little (but now much bigger) Kona, in the numerous galleries below.   2024 Kia EV9 2024 Kia EV9 View 7 Photos 2024 Kia EV9 GT-Line 2024 Kia EV9 GT-Line View 5 Photos 2025 Ram REV 2025 Ram 1500 REV View 6 Photos Genesis GV80 Coupe Concept Genesis GV80 Coupe Concept View 9 Photos 2024 Hyundai Kona Electric, N Line and Limited 2024 Hyundai Kona Electric View 21 Photos 2024 Jeep Wrangler 2024 Jeep Wrangler 4xe View 22 Photos 2024 Subaru Crosstrek Wilderness 2024 Subaru Crosstrek Wilderness View 14 Photos 2024 VW Atlas Peak Edition 2024 VW Atlas Peak Edition View 7 Photos Hyundai Ioniq 5 Disney100 Platinum Concept Hyundai Ioniq 5 Disney100 Platinum Concept View 9 Photos   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Genesis GV80 Coupe Concept is coming to reality

Jeep Rubicon Alaska Cannonball overlanding trip, part 6 | Mucking with the Mudbudz

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000-mile journey across North America. Check out his first, second, third, and fourth, and fifth installments. GREAT FALLS, Montana — This is not the last time I'll write this: No stock vehicle on sale in the U.S. today can match the capabilities of the 2018 Jeep Wrangler Rubicon. I discovered that during the first here-goes-nothing off-road excursion on my Rubicon Alaska Cannonball run, two days of crashing around Cadomin in Alberta, Canada. This adventure is also where I discovered muskeg, a bog muck I prefer to call "swamp guts." That's a picture, above, of our first meeting. Getting high-centered was my fault, not the Wrangler's. You'd get hung up on things, too, if you were carrying 800 pounds in your rear. But we'll get to that. We left off in Tuktoytaktuk. I departed the Arctic on a Sunday afternoon with my patched spare tire, headed for a meet-up with the MudBudz Wheelin' crew in Hinton, Alberta. Turning back from boreal climes, the whole ball of Earth welcomes all who return. Sparkling lakes and mossy tundra framed Yellow Brick Roads made of dirt. This time I'd drive slow enough to avoid another unfortunate meeting with volcanic shard, if possible. E-load-rated BFGs, the equivalent of a 10-ply tire, were stock fitment on the JK Wrangler. On the JL, Jeep switched to a C load rating, the equivalent of a six-ply tire. The thinner construction means lower rolling resistance, a softer sidewall for a better ride, and better gas mileage. For 2.5 hours, I bounded and rebounded over 90 miles of pulverized highway to Inuvik. I filled the tank, then hit the Dempster at the onset of another drawn-out Arctic twilight. A hazy moon hung above the spruce as I descended to the MacKenzie River ferry crossing. As on the drive up, a million times I wanted to stop for photos, but I had to get across the Peel River further down the road before the ferry stopped. I never got to see the southern stretch of the Dempster in daylight. On the run north, I'd arrived at the Peel at dawn. I did get to see the Northern Lights again, the fifth straight night of " Star Trek" interludes. The lights were so bright I could shoot them with my phone. I also saw two bright yellowish dots glowing down the road, reflecting the wave of illumination thrown by the Mopar five-inchers. Eyes. Around 50 yards away, I made out a massive moose. I crept closer. Moose are crazy.