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Prosecutors indict three FCA employees in alleged emissions-cheating case

Federal prosecutors indicted three Fiat Chrysler Automobiles (FCA, now Stellantis) employees as part of an investigation into alleged emissions cheating. Charges unsealed on April 20, 2021, accuse the defendants of helping rig the emissions control system fitted to the 3.0-liter turbodiesel V6 used in some models during the 2010s. Prosecutors claim Emanuele Palma, Sergio Pasini, and Gianluca Sabbioni played a determining role in developing a defeat device that allowed the V6 to obtain certification from the Environmental Protection Agency (EPA) while polluting too much in normal driving conditions. Jeep and Ram began making the engine available in the Grand Cherokee and the 1500, respectively, in 2014, but the charges state plans to game the EPA started in 2011. Palma, Pasini, and Sabbioni knowingly mislead federal regulators, the charges claim; they called it "cycle beating," according to The Detroit News. While the three men were part of FCA's research and development department, they started the project while working for an Italian supplier named VM Motori, which FCA purchased in 2013. Pasini and Sabbioni are each charged with one count of conspiracy to defraud the United States and to violate the Clean Air Act, one count of conspiracy to commit wire fraud, and six counts of violating the Clean Air Act. They could spend several years behind bars if they're found guilty. Both are currently in their home country of Italy. Palma's legal troubles are more serious. He was charged with several counts in September 2019, though four wire fraud charges were dropped in November 2020. He lives in Bloomfield Hills, a city located on the far outskirts of Detroit. Prosecutors claim motorists spent over $4 billion on over 100,000 trucks and SUVs fitted with the non-compliant engine between January 2013 and September 2017. FCA has already agreed to pay $800 million to resolve civil claims from the Justice Department, state officials and customers, though it significantly has not admitted guilt. It stressed that "it did not engage in any deliberate scheme to install defeat devices to cheat emissions tests."

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

NYIAS: 2017 Jeep Grand Cherokee Trailhawk, ooh-rah!

I was very happy to see Jeep offer a stand-alone, off-road-oriented model to the Grand Cherokee for 2017, the Trailhawk. This is not the first time for a GC Trailhawk, as they offered a limited run a few years ago to see if there might be a market for such a model. Looks like there is, as there are Trailhawk models for the Cherokee and Renegade, and now the Grand Cherokee as well. Just to be clear here, Jeep has always offered off-road ready packages (tow hooks, one inch more ground clearance, skid plates) for the Grand Cherokee and Cherokee in the past. They were called "Up Country," or more recently, "Off Road" groups. That was all well and good but, at least where I was living, almost impossible to find. Rarely would you ever find one so-equipped on dealer lots. If you ever saw one on the street, most likely the owner special-ordered it. Having said that, now that I'm living by the beach, I am seeing a few Up Country-equipped older Jeeps; not many, but more than I've seen in the past. As to the new Cherokee and Renegade Trailhawks; I'm seeing a bunch of them. It took a little while for the public to discover this trim level, but now I see them everywhere. Must be the orange tow hooks? Speaking of orange tow hooks... I'm not a big fan of them. Tow hooks for sure, orange ones, not so much; same with the matte black hood decal, not a fan. If I were ever to get a Trailhawk, it would be either dark gray or black, as that effectively hides the hood decal. So Jeep has packaged the Trailhawk as a premium model within each respective model line. While I fully understand the thinking, I do wish Jeep would also offer an entry-level off-road model, one with all the Trailhawk off-road goodness, but minus all the visual and luxury fluff. A lot of off-roaders don't want to pay, or can't pay top dollar for stuff they don't want or need. As to a name, how about "Trail," that being Trailhawk minus the "hawk;" or perhaps "Pioneer?" That's an old name from Cherokees of yesteryear. Back then the Pioneer was positioned as a mid-low level model. I think either name would work well for a back-to-basics-off-road-focused Cherokee and/or Renegade. Content it like the current entry-level Sport or mid-level Latitude models, but include the Trailhawk's off-road prowess. The Grand Cherokee should probably pass on that suggestion, as it would run counter to that model's high-end image. Related Video: Image Credit: Jeep Jeep open road