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Jeep Grand Cherokee Trailhawk headlines 2017 model year updates

If the photos below look familiar, it's because we saw them last week. Yes, the Grand Cherokee Trailhawk is real, and it's a welcome (and predictable) addition to the Jeep family. It boasts rugged good looks and plenty of capability, and debuts this week at the New York Auto Show. Standard Trailhawk equipment includes Jeep's Quadra-Drive II four-wheel-drive system, a revised air suspension (specifically for Trailhawk, we're told), skid plates, the black hood decal, and cute little red tow hooks. It's also got an ever-so-slightly different front fascia, taken right from the 2012 Grand Cherokee Trailhawk Moab concept. Buyers can choose from 18- or 20-inch wheels. Looking for something a bit more posh? Try the Summit, pictured below, with its 20-inch polished wheels, LED foglights, and full-wrap Laguna leather interior. It's loaded to the gills with every available Grand Cherokee option, and certainly sounds like one seriously nice SUV. View 15 Photos What's great is that both Trailhawk and Summit models can be had with three different engines. The standard powerplant is Chrysler's 295-horsepower, 3.6-liter V6, but the 5.7-liter Hemi V8 and 3.0-liter EcoDiesel V6 are also available. (We love the idea of a Trailhawk with the diesel, by the way.) Both models go on sale this fall. Read more about both in the press blast below. Jeep Grand Cherokee: Even More Capability and Luxury for the Most-awarded SUV Ever - Jeep Brand Introduces New 2017 Grand Cherokee Trailhawk and Summit Models at the New York International Auto Show - New Trailhawk model expands Jeep® Grand Cherokee lineup with most capable version ever produced - Grand Cherokee Summit models boast new, even more luxurious hand-crafted leather interior, new appearance and added standard premium features Both new Grand Cherokee models arrive in Jeep showrooms in late summer March 23, 2016 , New York - Already the most awarded SUV ever, the Jeep Grand Cherokee is about to become even more capable and even more luxurious. At the New York International Auto Show today, the Jeep brand expanded its Grand Cherokee lineup with the introduction of a new Trailhawk model – the most capable factory-produced Grand Cherokee ever. The brand also introduced the 2017 Grand Cherokee Summit, bringing a new exterior appearance, a plush new interior and even more standard premium features to consumers looking for the ultimate premium full-size SUV.

The Jeep Yuntu is a plug-in hybrid SUV just for China

The Shanghai Auto Show has been host to a heaping helping of hybrids this year, and we have yet one more to share with you. Jeep created this Yuntu SUV Concept, and it features a plug-in hybrid powertrain. Interestingly, Jeep has very little to say about it, and didn't even provide hypothetical performance figure, apparently because it's just a concept. About the only thing Jeep did tell us was that the Yuntu was designed with a focus on Chinese consumers' tastes, also citing that the SUV segment is the fastest growing in the country. While the design may have been targeted at Chinese buyers, we think the Yuntu would find fans in the US, too. It mixes cues from both the Compass and the Renegade. The roof treatment, with a thick, upright, body-colored D-pillar and black roof come right from the Renegade, as does the generally boxy aesthetic. From the Compass comes the slim seven-slot grille and horizontal headlights. The inside has no parallels to the current Jeep line. It's a light, airy place with plenty of pale woods. The dashboard is effectively all screens, and the few buttons and switches present have a unique copper finish. It's far more futuristic and modern than any Jeep on sale right now. As for what this Yuntu means for the Jeep brand, there are a few possibilities. It could simply be a styling exercise that indicates where Jeep is headed in the future. These future design cues could be applied either to China-specific versions of current vehicles, or they could also appear on vehicles in other markets such as the US. It's also entirely possible that this concept is a preview of a new SUV designed just for the Chinese market. Jeep could do this fairly easily and affordably by putting a toned-down version of the Yuntu's design on the Cherokee platform, which is already built by FCA's Chinese partner, GAC. This wouldn't be the first time a car company created an SUV just for the Chinese market, either. Mazda did it with the CX-4, so Jeep certainly could, too. Related Video:

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: