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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2018 Jeep Wrangler interior revealed with retro touches and bright colors

Easily one of the weakest points of the current Jeep Wrangler (and most past ones for that matter) is the bleak, black plastic interior. Now, thanks to a pair of images from Jeep we get our first unobscured look at the new Wrangler's interior. And thanks to some retro cues, it's a much brighter and more cheerful place. As expected from spy photos, the dashboard's main design features are simple, flat body-color panels positioned in front of the driver and passenger. They harken back to the painted metal dashboards of vintage Jeeps, and at the same time bring a splash of color and contrast to what would otherwise be a plain, average interior. In fact, it's the same strategy used by both the Fiat 500 and Volkswagen Beetle. There's more metal-finish trim around the switches that advance the bright look, too. The whole dash is flatter, with things like the grab handle mounted flusher. Everything has a more geometric, crisp shape, with each bank of buttons featuring beveled borders. At the top of the dash is a big touch screen for infotainment. It's possible lower-trim levels will have head units with smaller screens and some more buttons, but at least on this model, it's all about the touchscreen. There are volume and tuning knobs lower, though. This is also where the various climate controls are found. The instrument panel gets a sharp-looking center screen, too, and the analog dials have been reduced from four large units down to two on either side of the screen. Below the climate controls are the window switches, power outlet and media inputs. At the very bottom we find switches for off-road features, indicating that this is probably a Rubicon model. A switch to the left surrounded by red accenting controls the front and rear differential locks, and in the middle is a button for disconnecting the anti-roll bars for greater articulation. On the right are four generic buttons that seem like the auxiliary toggles in the F-150 Raptor, so they should be able to connect to lights, a winch, and other aftermarket accessories. Jeep still hasn't revealed any other details on specifications or pricing. That information will be released on November 29 during the Wrangler's official reveal at the L.A. auto show. We expect it to only offer a V6 at launch with either a manual transmission (shown in the images) or an automatic, with the turbocharged four-cylinder engine coming later. Related Video:

NHTSA investigating 630k Jeep Wranglers for possible airbag fault

The National Highway Traffic Safety Administration is opening a preliminary evaluation into a possible wiring problem on some 2007-2012 Jeep Wrangler models that could affect airbag deployment. The government agency has 221 complaints alleging that the airbag warning light is illuminating, and that could indicate that the safety devices might not deploy in a crash. If a recall is necessary, an estimated 630,000 vehicles could be affected. According to the documents from NHTSA (as a PDF here), a "faulty clockspring assembly in the driver side airbag electrical circuit" could be the culprit. Also, some of the affected Wranglers are showing a fault code that indicates the safety device wouldn't deploy in an accident. However at this time, there are no reports of injuries related to this potential problem. NHTSA's preliminary evaluations are simply meant to investigate and don't necessarily lead to a recall. This isn't the first time for a potential problem like this on the Wrangler, though. A clockspring issue already led to a safety campaign for 2008-2012 right-hand drive Wranglers and an extended warranty for 2007 left-hand drive examples. Related Video: INVESTIGATION Subject : Air Bag Clockspring Wiring Failure Date Investigation Opened: JUN 19, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15025 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) JEEP WRANGLER 2007-2012 JEEP WRANGLER 2-DR 4X4 2007-2009 JEEP WRANGLER 4-DR 4X2 2007-2009 JEEP WRANGLER 4-DR 4X4 2007-2009 JEEP WRANGLER SAHARA 2007 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: The subject vehicles display an airbag warning light that may indicate a failure of the clockspring wiring in the driver side air bag circuit. Several complaints cite the following diagnostic trouble code (DTC): Code B1B02 Open Squib to driver's air bag. This DTC would indicate a no-fire condition (disablement) for the driver air bag. ODI investigated the RHD (right hand drive) Wrangler for a clockspring issue under PE11-019 which led to NHTSA Recall 11V258 on model year (MY) 2008-2012 RHD Wranglers as well as an extended warranty campaign on MY 2007 LHD Wrangler vehicles. This investigation covers the MY07-12 LHD (left hand drive) Wranglers.