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Jeep gives a trio of customs an encore showing at SEMA

While Jeep certainly had some new customs on display at this year's SEMA show, it wasn't afraid to recycle a few that people might have missed from earlier this year. The maker of many beloved off-roaders already displayed the Jeep Cherokee Dakar, Maximum Performance Wrangler and Wrangler Mojo at the 2014 Easter Safari, but they all made it to SEMA for an encore.
Based around the Trailhawk, the Cherokee Dakar (pictured above) imagines an even more off-road-capable version of the crossover. The concept wears a mix of Silver Steel Stain paint with Flame Red graphics and rides on 17-inch wheels wrapped in 33-inch BFGoodrich Mud Terrain tires. To back up the rugged look, the Dakar is fitted with rock rails and skid plates protecting the oil pan, front suspension, fuel tank and other underbody parts. It also sports prototype parts from Jeep Performance Parts, including a lift kit and fender flares.
The Wrangler is one of the paragons of off-roading, and as the name suggests, the Maximum Performance Wrangler concept is meant to be the ultimate example of what it can do. The custom features locking Dana 60 axles front and rear, a 4:1 Rock-Trac transfer case, prototype 4-inch lift kit and 37-inch Mud Terrain tires over beadlock wheels. To stay on the trails well into the night, a bar of LEDs is mounted above the windshield. And finally, the Mopar Blue exterior kind of makes the vehicle look like the world's toughest blueberry.

2018 Jeep Grand Cherokee Trackhawk First Drive | Crazy. Good.

TAMWORTH, New Hampshire – We're tempted to tell you that the 2018 Jeep Grand Cherokee Trackhawk is ridiculous. It's borderline frightening to think that we now live in a world where anybody with the money and the gumption can stroll into the nearest Jeep dealership and place an order for a 707-horsepower Hemi-powered Grand Cherokee. Let's put this slice of history into perspective. The original Jeep, the one used by the military, boasted 60 horsepower from the Go Devil four-cylinder engine under the hood. The most powerful version of the muscle car-era 426-cubic-inch Hemi was factory-rated at 425 hp. And even if that legendary powerplant was underrated from the factory, the Grand Cherokee Trackhawk still obliterates it by a couple hundred horses. In an SUV. Seven-hundred-horsepower sport utility vehicle doesn't exactly roll off the tongue, does it? And conventional wisdom says it shouldn't. But we're here to tell you otherwise. After driving the Trackhawk in and around the streets of Portland, Maine, and taking it to Club Motorsports in New Hampshire, we're convinced that Jeep and SRT engineers have managed to defy physics and reason. The Trackhawk isn't just fast, it's also manageable. Subdued, even – at least when you want it to be. Put the hammer down, summon the nearly demonic power of supercharged combustion, and all hell breaks loose. But the tires don't. With launch control engaged and with the programmable engine speed properly chosen, the all-wheel-drive Trackhawk rockets to 60 miles per hour in just 3.5 seconds, over and over and over again. No drama, no wheelspin, just g-force, pressing you and four close friends into the backs of your seats. It's addictive, and the only penalty is single-digit fuel mileage. But we'll wager a guess that anyone shopping for a Trackhawk isn't much concerned about its drinking problem. The only proper way to experience the Trackhawk's acceleration is from inside. But, to give you an idea of its speed and power, check out the videos below. Stick around for a walkaround both inside and out, and for a look under the hood. Jeep had to make a few small changes to the well-known 6.2-liter supercharged Hellcat V8 engine to shoehorn it under the hood of a Grand Cherokee. The oil pan is reshaped and baffled, the intercooler is modified, and the exhaust manifolds are new. The result is a reduction in torque from 650 pound-feet in Dodge Hellcat models to 645 in the Jeep, but we wouldn't worry about that.

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.