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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep hackers return to take over your steering wheel

Last year, security researchers Charlie Miller and Chris Valasek made headlines by remotely hacking a Jeep, killing the transmission and applying the brakes while Wired reporter Andy Greenberg was behind the wheel and driving in traffic. The hack led to a 1.4 million-vehicle recall for Fiat Chrysler and new jobs at Uber's Advanced Technology Center for Miller and Valasek. Despite the cushy new gigs, the two of them apparently aren't done hacking Jeep Cherokees for sport. In their latest exploit, the pair can gain even more control over a vehicle, but it would also be extremely difficult to pull off in a real-world setting. Here's the harrowing part first: Miller and Valasek can do more than just apply the brakes at low speed or cut the transmission this time around. Now they can turn on the parking brake, mess with the cruise control and hijack the auto-parking system to jerk the steering wheel a dangerous 180 degrees while the car is in motion. It looks about as frightening as it sounds: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Although it's not hard to see how that would make for a very terrifying drive, there's a big grain of salt that comes along with it: Miller and Valasek actually used the same model 2014 Jeep Cherokee as the original demonstration, but without the software patch applied. Or, as Wired put it, "imagine an alternate reality," where a fix had never been made. Unlike before, the latest hack requires a physical connection plugging their laptop into the Jeep's OBD-II diagnostic port under the dash. The team also had to update the Jeep with their own firmware to disable some of the car's built-in safety checks before they could get much control. In other words: In order to get hacked, Jeep owners would first need to roll back their car's firmware to an older version, invite someone to remove security features and then also let them ride shotgun with a computer. Or, as Engadget's resident security expert Violet Blue wrote on Twitter, it's sort of a non-threat. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That said, The Verge points out that it may still be possible to exploit OBD-connected wireless dongles like the Metromile Tag, Automatic Link or other similar devices currently marketed by insurance companies.

Jurassic Park made a big impact on these Jeep drivers

For a certain cohort of young folks, Jurassic Park is a touchstone film from their childhood. Not only did it play into practically every little boy's love of dinosaurs, the movie included some great action scenes and special effects that still hold up today. In its latest video, The Aficionauto takes a look the Jurassic Park Motor Pool, a California car club with over 40 fans who created replica vehicles from the iconic film.
The club is made up of an interesting cross-section of people. Many of them were Jeep Wrangler fans that already loved off-roading and Jurassic Park, and liked the idea of bringing them together. Like any close-knit club, it ends up being about community and people coming together to share their interests. It's quite a heartwarming video. Also, be sure to stay until the end because The Aficionauto teases a future Jurassic Park-themed vehicle. Scroll down to check out the motor pool.