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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

6 best cars for $5,000

Looking for a great used car but only have a few thousand bucks to spend? Check out our 6 favorite used vehicles that you can get for around $5,000 or less. 1. 2004-2006 Subaru WRX The Subaru Impreza WRX offers a lot of what you might want in a vehicle. A 2L turbocharged engine gives 227 horsepower and it gets 27 mpg on the highway. 2. 2006-2015 Mazda5 The Mazda5 never got the sales it deserved. It was affordable and more maneuverable than most vehicles, but it never took off. It was based on the Mazda3, and felt like it as well... just a bigger version. If you're lucky, you'll be able to locate one with a manual transmission. 3. 1990-1997 Mazda MX-5 Miata A car that's praised for rewarding the driver. The shifter is sublime, and the controls are light and accurate. The 1.6-liter engine that makes 115 horsepower or a 1.8-liter that makes 128 horsepower are our preferred versions. 4. 2009-2013 Honda Fit Beside being cute, it's supremely practical and great in the city. It manages to be pretty entertaining to drive, and let's not forget it's a hatchback. 5. 1987-2006 Jeep Wrangler Yes, it's possible to get a well-loved Jeep Wrangler with about 100,000 miles on the odometer. In many ways, a Wrangler is perfect for the snowy winters with its unrivaled 4x4 capability. An SUV, convertible and icon, all in one? What more could you ask for? 6. 2002 Chevy Silverado Truck lovers, we have you covered. We love the Chevy Silverado with a 5.3-liter V8 engine and a 4-speed automatic transmission. It makes a great second car, especially if you already have a fuel efficient vehicle around the house. What would you buy for $5,000? Honda Jeep Mazda Subaru Autoblog Minute Videos Original Video wrangler mazda5

Jeep Yuntu three-row crossover spied testing on public roads

Jeep is doing very well, especially compared to most other FCA brands. Still, there's a three-row sized hole in the automaker's lineup. In April 2017, the Jeep Yuntu made its debut at the Shanghai Auto Show. While that plug-in hybrid was just a concept, we now have a second set of spy shots showing that a road-going Yuntu is deep into development. Even with the black and white camouflage, there's no mistaking this for anything other than a Jeep. The new model looks like a larger Grand Cherokee with styling elements cribbed from the new Compass and refreshed Cherokee, though the profile unsurprisingly reminds us of the Dodge Durango (essentially a three-row Grand Cherokee). The thin headlights and taillights have made it over from the concept, though both are toned down for the production version. A three-row Jeep is all but officially confirmed for the US. The real question is what it will be called. We doubt Americans will fall head over heels for a American vehicle named the Yuntu. Reviving the Wagoneer or Grand Wagoneer nameplates seems far more likely. We can only speculate on powertrains, but considering the Yuntu concept was a plug-in hybrid, expect some flavor of electrification. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.