2023 Jeep Wrangler 4-door Rubicon Farout 4x4 on 2040-cars

Auto blog

2014 Jeep Cherokee uncovered with bold new look

Jeep has been shuttling around Alfa Romeo-based test mules and camouflaged prototypes of its replacement for the current Liberty for some time now. Those heavily disguised vehicles may have offered a glimpse of the new Jeep, but a new set of production-line images from Jalopnik tell a much more complete story.
Jalopnik report indicates unequivocally that the Cherokee name will be re-upped in place of Liberty, though it doesn't spell out exactly where that thinking comes from, though a name change has been rumored for some time. Chances are good that the same source that delivered these factory images delivered the name, as well.
The Cherokee absolutely has some Alfa Romeo DNA in its makeup, the final product is far from looking like its Guilietta ancestor. The athletic, high-waisted design is relatively attractive from what we can see here, though the grille and headlight treatment are sure to cause a lot of ruckus when the Cherokee makes its official debut at the New York Auto Show in April. The very narrow, pointed headlamps are pinched in a not particularly Jeep-ish fashion, and the curved, short version of the seven-slot grille is far more rakish than anything that Jeep has produced to date.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep driver nearly gets washed away by fast moving river

Just because you can do something doesn't mean that you should. For example, you should never attempt to cross a fast-moving river in a bone stock Grand Cherokee no matter how shallow the river looks. Especially if you don't know what you're doing. A video posted recently to the Facebook group Jeep EXPERIENCE, shows an inexperienced jeep driver learning that lesson the hard way. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The video starts innocently enough, with a group of off-roaders watching one of their friends attempt to ford a shallow looking river. Things quickly go sideways however, when the driver of the silver Grand Cherokee just plunges right in and quickly gets in over his head. The river is moving faster than the driver thinks it is, the driver panics, makes some bad decisions, then the jeep is turned over and swept downstream. Eventually, the jeep is hauled out by a Land Rover after a long comedy of errors that involves one guy losing his trousers to the current and the Cherokee ingesting untold gallons of water. What went wrong here? Well, It's pretty obvious from the video that the Cherokee driver didn't have a clear idea of where he was going or about the condition of the riverbed. He chickened out halfway across the river, and in what appears to be a misguided attempt at turning back, he reverses, digs himself deeper in the riverbed, then turned broadside on into the current. When he changes his mind again and decides to just gun it for the opposite shore, he drives directly into a deep water hazard that would have been obvious to an experienced off-roader. At that point the jeep and the driver were doomed. Hopefully the driver learned a lesson here, and hopefully he didn't pollute that river too much with the jeep's fluids. Related Video: News Source: Jeep EXPERIENCE Weird Car News Jeep Land Rover Driving Safety SUV Off-Road Vehicles Videos river