2022 Jeep Wrangler Unlimited Willys on 2040-cars

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Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

2018 Jeep Wrangler Rubicon Alaska Cannonball | Oregon is on fire

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first, second, and third installments.Port Orford, Ore. – On arrival at Battle Rock, just off the southern coast of Oregon, I had completed the (other) Trans-America Trail. It's a worthy Bucket List endeavor even before you get to the bits that challenge a Jeep Wrangler Rubicon. The first tests came in western Oklahoma, tiptoeing through and around swampy farmland. Once I got to Colorado, the difficulty scale increased with each day's driving. By the time I hit wildfires and constant detours in Oregon, I was ready for the trail to end. Here are a few more notes from the last half: When I filled up in Columbia, North Carolina just before getting to Oregon Inlet, the odometer showed 12,294 miles. When I filled up in Port Orford before heading north to Seattle, the odo read 18,008, for nearly 6,000 miles in three weeks. GPSKevin says his trail covers 5,184 miles, but detours are an unavoidable part of the experience. Utah wins my vote for the widest variety of beauty. Crossing into southeastern Utah from Colorado, the landscape is full of desert farms and endless visibility to mountains at the ends of the Earth in Monticello. It's plush high plains greenery on the way up and down Geyser Pass, then the rocky red pioneer-killing cauldron of The Spanish Valley and Moab. Scrub-filled rock formations stretch to Salina, then back up to verdant forests in both halves of Fishlake National Forest. A final rocky stretch west of Sevier, Utah fell into a rolling golden land past Black Rock, another trip into sparer mountains, then the final comedown to Baker, Nevada. Moab gets all the Jeep love, but there's plenty of fun all over the state. In Ely, Nevada I met a Harley rider headed east out of Oregon who told me, "It's all on fire. Whole state. On fire." The haze began not long after leaving Ely. By the time I departed Battle Mountain, Nevada hills showed their own scorched-earth scars, and science-fiction gray skies hid entire mountain chains. Detours were already longer and lengthier in the West because of closed roads, locked gates, and "No Tresspassing" signs. Now fire-centric detours and turnarounds joined the routine. The last day on the trail in Oregon, a 114-mile route from Glendale, through the Rogue River Siskiyou National Forest to Port Orford, was the hardest.