2022 Jeep Wrangler Sport S 4x4 on 2040-cars

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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep Grand One and Quicksand Concepts lead the charge to Moab

Jeep's past, present, and future all share equal billing at the 51st annual Easter Jeep Safari in Moab. We're suckers for vintage Jeeps, so the all-new Grand One Concept really stands out among the seven vehicles that make up Jeep's conceptual take on the off-road event. It's based on a 1993 Grand Cherokee in a slightly early celebration of the model's 25th anniversary. Exterior mods include custom fender flares for clearance over 18-inch wheels and 33-inch BFGoodrich Mud-Terrain KM2 tires, trimmed front and rear fascias and what FCA is calling a "subtle wood grain" splashed on the vehicle's bodysides. An extended wheelbase ought to offer a bit more room inside, and a two-inch suspension lift will help when the going gets tough. No alterations are mentioned to the vehicle's 5.2-liter V8 or 4-speed automatic transmission. The second most interesting concept for Moab is the Jeep Quicksand. It's clearly Wrangler-based, but instead of a traditional rock-climbing focus, this one's built for the sand dunes. Power comes from a worked-over Mopar 392 Crate HEMI engine topped with an eight-stack fuel injection system that peeks through the hood. A six-speed manual sends the ponies to all four wheels, but with a unique twist: 32-inch BFGs in the front and 37s in the rear in what Jeep says is its first application of staggered tire sizes on a concept vehicle. A Warn winch concealed in a vintage-style Moon tank at the front is the finishing touch. The Jeep Safari Concept is all about letting the outdoors in while keeping the elements out. A translucent hardtop and four aluminum and clear vinyl doors are the most obvious changes from stock, and two rear seats have been angled outward so that their occupants get a better view outside. Dana 44 axles and a two-inch suspension lift come from the Mopar parts catalog, but the roof-rack-mounted drone and dash-mounted iPad are custom one-off touches. Power comes from a stock 3.6-liter V6 and five-speed automatic transmission. Perhaps more intriguing than all the custom bits and baubles, though, are what appears to be next-gen Wrangler bodywork. Take a look at the kinked grille, the outer slats of which are pinched by the headlights, and the shape of the rocker panel between the front and rear door. No, this isn't exactly a 2018 Wrangler hiding in plain sight, but it's certainly a nod toward the future. Jeep's Switchback Concept looks to be a rolling Mopar parts catalog.

Jeep teases its Easter Safari Wrangler concepts

Every year ahead of the Easter Jeep Safari in Moab, Jeep shows off some wild concepts based on Jeep products. They usually don't make it to production, but they do get the fans very, very excited. If you'll remember last year, the company showed off a Hellcat-powered Wrangler concept called the Trailcat and some retro-inspired pickups, like a neo-Forward Control and one resembling the classic military Kaiser M715. This year, we're getting a sneak preview of two of the concepts Jeep will be showing off. Details are sketchy and the images aren't very revealing, but such is the way of teasers. Let's start with the Switchback, which appears to be a Wrangler Unlimited that features metal doors with large cutaways in them. They look like a cross between factory metal half-doors and the tubular trail doors that are a popular aftermarket add-on. It also appears to feature a bumper-mounted winch and a special top with a roof basket. The second concept is the Quicksand, which appears to be a two-door Wrangler with cut-down fenders, a roll cage, and no B-pillar aft of the door. Could it be a dune buggy of sorts, a Jeep analogue to the Baja Bugs or Meyers Manxs so popular in the 1960s and 1970s? It's hard to tell, but all will be revealed soon. Related Video: