2021 Jeep Wrangler Unlimited Sport 4x4 on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Jeep Comanche Moab Concept: Hell yeah!

The moment I saw the Jeep Renegade I knew it was a winner, at least in terms of styling. The Renegade's "face" is exactly what small 21st-century Jeeps should look like. It has loads of Jeep's visual heritage DNA – important! – that has been brought up-to-date in the best possible way. (Now if only they could graft that face on to the new-ish Cherokee...). Where the Renegade falls short is what's under the skin. Thanks to misguided marketing, it is saddled with a rather unremarkable USA-spec 2.4L four, undersized tires, so-so ground clearance, an iffy 9-speed automatic, and a questionable (available) low range. I don't mind the independent suspension; in fact I embrace it, as IFS/IRS is the future in terms of off-road suspension design. So, for me, the Renegade is a close-but-no-cigar vehicle, at least as it currently stands. This new Comanche, however, shows how the Renegade can evolve; both as a 4-door SUV, and in terms of how spin-off models can be developed. Big beefy tires, flared out fenders, and great ground clearance are the main ingredients that make this work visually. Still wish for a 3.6L V6 under the hood, but the 2.0L diesel isn't a bad alternative. Anyway, I think a Comanche pickup makes more sense than the predicted Wrangler-based pickup. Why? I'm not big on retro-vehicles in general. Rarely do they survive long term. Besides, the Comanche would be far more civilized and livable. I could see this Comanche pickup as a daily driver much more so than a Wrangler-based pickup. Yeah, I like and value creature comforts over ultimate off-road ability. I think most pickup buyers would agree. Finally, while there is a large devoted Wrangler following who would love a Wrangler-based pickup, I bet this Renegade-based Comanche would bring more new customers into the Jeep tent – especially over a much wider age demographic. Related Video: Image Credit: FCA Jeep jeep comanche open road