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Jeep Grand Wagoneer could top out at $130,000

Jeep's image presents a blue-collar, American brand that builds SUVs for Average Joe drivers, nevermind the thousands of $40,000 Wrangler Unlimited that sell every year. But a revived Grand Wagoneer could push Jeep prices into a whole new realm. Eventually. Speaking to AutoExpress, Jeep boss Mike Manley confirmed "the Grand Wagoneer concept is moving forward," and that its price could reach levels previously unheard of from the brand. "I don't think there's a maximum price ceiling per se for Jeep. If you look at the upper end of the segment in the US, for me, the Grand Wagoneer done well can compete all the way through this segment," Manley told AE. "I'll use US dollars, but pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first. That's why I wouldn't say there's price ceiling." That's about twice as much as Jeep's current most-expensive model, the $66,690 Grand Cherokee SRT. Hell, it's more than a Dodge Viper ACR, and is roughly on par with a base Maserati GranTurismo. But while getting wrapped up in the idea of a six-figure Jeep is easy, Manley's argument that his brand needs to establish the new model first is more important. It absolutely does not sound like Jeep will introduce the reborn Grand Wagoneer with a trim near $130,000. Instead, we bet the new flagship model will kick off between $50,000 and $60,000, right near the top of where the brand currently plays. That lets Jeep undercut entry level versions of the BMW X5, Mercedes-Benz GLS, and GMC Yukon Denali without giving brand loyalists sticker shock. After establishing the Grand Wagoneer, to use Manley's parlance, Jeep can afford to push higher and challenge the base level Range Rover, which starts around $85,000. Only after that can we expect Manley's hypothesizing to come true. So yeah, while a $130,000 Jeep sounds like a possibility, we wouldn't expect it for at least a few model years after the Grand Wagoneer's big debut. Related Video:

Chrysler Recalls Jeep SUVs For Ignition Switches

The ignition switch defects that engulfed General Motors are now a rapidly growing problem at Chrysler. Chrysler said Tuesday it is recalling up to 792,300 older Jeep SUVs worldwide because the ignition switches could fall out of the "run" position, shutting off the engine and disabling air bags as well as power-assisted steering and braking. That's the same problem that has forced GM to recall more than 15 million cars over the last six months. Chrysler's recall covers 2005-2007 Grand Cherokees and 2006-2007 Commanders. The company said it is not sure exactly how many will be recalled, but said it will notify customers by mid-September. Chrysler said an outside force such as a driver's knee can knock switches out of the "run" position. Engineers are working on a fix. The Auburn Hills, Michigan-based automaker, now part of Fiat Chrysler Automobiles NV, said it knows of no related injuries and only one accident. But it said owners should keep clearance between their knees and keys until repairs are made. Chrysler has now recalled more than 1.7 million vehicles for ignition-switch problems. In June, the company added 696,000 minivans and SUVs to a 2011 recall to fix faulty ignition switches. Those recalls covered Dodge Journey SUVs and Chrysler Town & Country, Dodge Caravan and Volkswagen Routan minivans - which Chrysler made for the German automaker - from the 2007 to 2010 model years. Tuesday's recall is the outgrowth of two investigations opened by U.S. safety regulators last month as part of a broader probe into ignition-switch and air-bag problems across the auto industry. The agency wouldn't say Tuesday whether its investigation could lead to recalls at other automakers. The National Highway Traffic Safety Administration said in June that it was investigating Jeep Commanders and Grand Cherokees after getting 32 complaints that a driver's knee can hit the key fob or key chain, causing the ignition switch to move out of position. The federal investigation is still open. The agency said Tuesday that it is requesting additional information from Chrysler to ensure that its repairs will be effective. The investigations and recalls come after GM bungled an ignition-switch recall of older small cars. GM acknowledged that it knew of the ignition problem for more than a decade but failed to recall the cars until earlier this year, when it recalled 2.6 million small cars such as the Chevrolet Cobalt.

Jeep lays out 5-year plan, including rebirth of Grand Wagoneer and new C-segment offering

Fiat Chrysler CEO Sergio Machionne presented a five-year plan for the company brands this morning, with Jeep first up on a long day of presentation. Jeep's head honcho Michael Manley wasted no time in laying out what the foreseeable future will look like for what he calls the "lead global brand" of the company.
Big goals for the next half-decade will include expanding the lineup from five nameplates built in one country, to six nameplates build in six countries. That expansion of models will include both a three-row competitor, and, of course, a small vehicle to slot below Cherokee. The company is also seeking to add a whopping 1,300 dealers over the next few years, to sell all this new metal, and has an aggressive goal of doubling Jeep sales by the time 2018 rolls around.
As expected, that first salvo from the off-road brand will be the debut of the much ballyhooed Renegade small crossover in the third quarter of this year. Jeep has already designated that Renegade will get refreshed for the 2017 model year, as well.