2021 Jeep Wrangler Sahara 4x4 on 2040-cars

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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2018 Jeep Wrangler Moab splits the Sahara and Rubicon gap

We knew it was coming, and it's pretty much what we were expecting. The 2018 Jeep Wrangler Moab Edition is now official, is available solely as a four-door Unlimited Model with the 3.6-liter V6 engine, and splits the gap between the luxury-biased Sahara and the off-road-ready Rubicon. It's easily identifiable by the big Moab lettering on the hood, but there's a lot more to this limited edition model besides its graphics. The Moab borrows its hood and steel bumpers, complete with removable end caps, from the Rubicon. The 17-inch wheels are painted in a low-gloss black that matches the headlight surrounds, grill inserts, and tow hooks, and are shod in 32-inch mud-terrain tires. LED lighting clusters are standard front and rear. Rock rails from the Rubicon are standard, but the Sahara's side steps are a no-cost option for owners who don't plan to do any hardcore rock crawling. Jeep's new Selec-Trac full-time four-wheel-drive two-speed transfer case is also standard equipment, which means all Wrangler Moab models will have an eight-speed automatic transmission. A limited-slip rear differential is also standard. The Safety Group, which includes blind-spot monitoring, rear cross path detection and a rear backup camera, is included along with an 8.4-inch Uconnect touchscreen infotainment system. A leather interior package comes standard on the Moab and includes contrast stitching on the seats and dash. Granite Crystal, Billet Silver, Punk'n Metallic (orange), Mojito! (green), Black, Bright White, Sting Gray, Ocean Blue Metallic and Firecracker Red are all available on the Moab, which leaves the recently introduced Hellayella (bright yellow) as the only stock color that's not offered on the Moab. A body-color hard top comes standard on the Moab, and the Dual Top Group and power-operated Sky top are optional. Jeep didn't release pricing when it announced the 2018 Wrangler Moab, but an ordering guide showing a starting price of $52,695 out the door has already made the internet rounds. That makes the Moab Edition Jeep's priciest Wrangler package... so far. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.