2021 Jeep Wrangler Rubicon 392 on 2040-cars

Auto blog

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Watch this 9-year-old drive Jeep Wrangler off-road [w/poll]

This nine-year-old girl might be better at rock crawling than some people twice her age. But is it worth putting her in danger to do it? According to her father on the Jeep Experience Facebook page, her name is Faith, and she has been offroading with her family since she was two. At nine years old, she's now driving her dad's Jeep over the rocks by herself.
As you can see she's belted in and under her father's direct supervision and guidance. She shows immense confidence for someone her age and follows her dad's instructions on exactly what to do. Although, this could still be a very dangerous situation if something went wrong.
Previously, we saw a similar video with a six-year-old on a motorcycle driving on public roads through the desert. Voters decided by only a six-point margin that the adult should be in trouble for letting the kid ride the bike. Here, we have a slightly older child driving a vehicle off road. Where do you fall in this case? Is it still wrong to hand over control to a child? Let us know in the poll below and scroll down to watch the video.

Watch this Jeep Willys return to its birthplace after 70 years

Earlier this month, a very significant Jeep was celebrated at the Toledo North Assembly plant. No, it wasn't the upcoming reincarnation of the Jeep Cherokee, but instead it was a 1943 Willys MB that visited the Toledo grounds where it had been built exactly 70 years ago to the day.
Of course, the actual building where the MBs rolled off the assembly line before heading to Europe for World War II no longer exists, but that didn't stop Italian owner Vittorio Argento from having the vehicle shipped to the US to make its trek back to its birth place. According to Chrysler, Argento's MB is still 95-percent original and it drove 1,000 miles from New Jersey to Toledo.
The whole adventure was chronicled on a blog aptly named A Jeep Comes Home. Scroll down for a brief video from Chrysler and for some photos of the Toledo visit and be sure to read more at Argento's blog.