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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep Cherokee finally dealer-bound

We had our First Drive of the 2014 Jeep Cherokee last month, but it appears that prospective buyers won't have too much longer to finally get time behind the wheel of the new small Jeep.
Automotive News is reporting that after a two-month delay, Jeep dealers will finally start receiving their first shipments of the new Cherokee, in the next 10 days. A Chrysler spokesperson confirmed to Autoblog that the Cherokee is indeed on its way to Jeep dealers.
According to AN, about 23,000 Cherokees have been built since production commenced back in June, but potential powertrain issues forced Jeep to make adjustments to the Cherokee along the way. Automotive News says that in order to make sure there are no issues with the Cherokee before it reaches customers, it is testing each vehicle after it rolls off the assembly line at a rented test track near the vehicle's Toledo North Assembly Plant.

2018 Jeep Grand Cherokee Trackhawk is more expensive than the Dodge Demon

Jeep has finally released pricing for its crazy, all-wheel-drive, Hellcat-powered Grand Cherokee, and it's seriously expensive. It starts at $86,995. That's a full $2,000 more than the limited-production, 840-horsepower Dodge Challenger SRT Demon. For 140 fewer horses, and a quarter-mile time that's 2seconds slower (11.6 seconds vs. 9.6), you'll spend more money. Then again, the Grand Cherokee can do things the Demon and the Hellcats can't. It's got more space than any of them, meaning you can carry quite a bit more. It's capable of towing up to 7,200 pounds of stuff. It also has all-wheel drive, which means you have a little extra traction in bad weather, and you have the opportunity to do spectacular four-wheel burnouts. And of course, the Trackhawk is still fast and capable by any measure. It's only a tenth of a second slower to 60 mph than the Challenger Hellcat Widebody. It also comes with massive Brembo brakes, with the largest front rotors fitted to a Jeep, to haul it down from 60 mph in a claimed 114 feet. Each corner features 295-mm tires that Jeep claims let the Trackhawk generate 0.88g circling a skid pad. If the Trackhawk sounds like just the absurd performance machine you've been waiting for, you'll be able to put your order in soon. Dealers will accept orders starting Aug. 10, and the vehicles will start arriving at dealer lots toward the end of the year. Related Video: Featured Gallery 2018 Jeep Grand Cherokee Trackhawk View 45 Photos Image Credit: Jeep Jeep SUV Performance