2018 Jeep Wrangler Sahara on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Best car infotainment systems of 2022

Declaring one infotainment system the best over any other is an inherently subjective matter. You can look at quantitative testing for things like input response time and various screen load times, but ask a room full of people that have tried them all what their favorite is, and you’re likely to get a lot of different responses. Some prefer systems that are exclusively touch-based with a simplistic user interface. Others may prefer a non-touch system that is navigable via a scroll wheel. You can compare it to the phone operating system wars. Just like some folks prefer Android phones over iPhones, we all have our own opinions for what makes up the best infotainment interface. All that said, our combined experience tells us that a number of infotainment systems are at least better than the rest. WeÂ’ve narrowed it down to five total systems in their own subcategories that stand out to us. Read on below to see our picks, and feel free to make your own arguments in the comments. Best overall: UConnect — Various Stellantis products If thereÂ’s one infotainment system that all of us agree is excellent, itÂ’s UConnect. Both UConnect 4 and the latest UConnect 5 software are included in this praise, too. It has numerous qualities that make it great, but above all else, UConnect is simple and straightforward to use. Ease of operation is one of the most (if not the single most) vital parts of any infotainment system interface. If youÂ’re expected to be able to tap away on a touchscreen while driving and still pay attention to the road, a complex infotainment system is going to remove your attention from the number one task at hand: driving. UConnect uses a simple interface that puts all of your key functions in a clearly-represented row on the bottom of the screen. Tap any of them, and it instantly pulls up that menu. We like the radio/media interface — itÂ’s super easy to swap stations or sources. The menu structure is easy to grasp, and of course both Apple CarPlay/Android Auto are available if you want them. UConnect 5 is a big visual improvement over UConnect 4, but thankfully it retains the same ease of use as the outgoing system. WeÂ’ll also point out that Stellantis is able to adapt UConnect to different screen shapes and sizes with great success — it works stunningly well in the vertical 12-inch screen of the Ram.

2018 Jeep Wrangler will keep classic hood style

One of our spy photographers caught some FCA employees poking around under the hood of a 2018 Jeep Wrangler prototype. They had the hood open wide, and because of that, we can catch a couple little details that tell us a bit more about the exterior styling of the Wrangler. Mainly that some of the Wrangler's signature hood details will remain for the new generation. The first details we caught were the bolt holes in the hood at the base near the hinges. These show that, as with the previous model of Wrangler, the 2018 model will feature chunky, rugged-looking external hood hinges. We can also infer that if these hinges remain, the doors will likely have matching ones, and those will hopefully still be removable. The second details we spotted were a bit more subtle. On the sides of the hood towards the leading edge, there are some indentations. Based on the positioning, and their small size, we believe these are the indentations for external tie-down latches for the hood, just like the old model. Actually, just like pretty much every Wrangler-style Jeep back to the military models used in World War II. Based on a report last week from JL Wrangler Forums, we are expecting to see the fully revealed 2018 Jeep Wrangler and its classic hood details at this year's LA auto show. It is then expected to arrive at dealers in December with both V6 and four-cylinder engine offerings. Related Video: Featured Gallery 2018 Jeep Wrangler Hood Spy Shots Image Credit: KGP Photography Spy Photos Jeep SUV Off-Road Vehicles