2014 Jeep Wrangler Unlimited Sport Rhd on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wrangler Moab splits the Sahara and Rubicon gap

We knew it was coming, and it's pretty much what we were expecting. The 2018 Jeep Wrangler Moab Edition is now official, is available solely as a four-door Unlimited Model with the 3.6-liter V6 engine, and splits the gap between the luxury-biased Sahara and the off-road-ready Rubicon. It's easily identifiable by the big Moab lettering on the hood, but there's a lot more to this limited edition model besides its graphics. The Moab borrows its hood and steel bumpers, complete with removable end caps, from the Rubicon. The 17-inch wheels are painted in a low-gloss black that matches the headlight surrounds, grill inserts, and tow hooks, and are shod in 32-inch mud-terrain tires. LED lighting clusters are standard front and rear. Rock rails from the Rubicon are standard, but the Sahara's side steps are a no-cost option for owners who don't plan to do any hardcore rock crawling. Jeep's new Selec-Trac full-time four-wheel-drive two-speed transfer case is also standard equipment, which means all Wrangler Moab models will have an eight-speed automatic transmission. A limited-slip rear differential is also standard. The Safety Group, which includes blind-spot monitoring, rear cross path detection and a rear backup camera, is included along with an 8.4-inch Uconnect touchscreen infotainment system. A leather interior package comes standard on the Moab and includes contrast stitching on the seats and dash. Granite Crystal, Billet Silver, Punk'n Metallic (orange), Mojito! (green), Black, Bright White, Sting Gray, Ocean Blue Metallic and Firecracker Red are all available on the Moab, which leaves the recently introduced Hellayella (bright yellow) as the only stock color that's not offered on the Moab. A body-color hard top comes standard on the Moab, and the Dual Top Group and power-operated Sky top are optional. Jeep didn't release pricing when it announced the 2018 Wrangler Moab, but an ordering guide showing a starting price of $52,695 out the door has already made the internet rounds. That makes the Moab Edition Jeep's priciest Wrangler package... so far. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat Chrysler wins top Total Quality Award for first time

The Strategic Vision Total Quality Awards are 20 years old in 2015, and Chrysler has never topped the awards before. Until now, that is. Fiat Chrysler takes the overall award on the corporate level with six segment leaders from Fiat, Dodge, Jeep, and Ram. The Fiat 500 won Small Multi-Function Car, the 500e won Small Alternative Powertrain, the Dodge Challenger tied at the top in the Specialty Coupe category alongside the very un-coupe Mini Cooper Countryman, the Jeep Wrangler Unlimited took the Entry SUV category, the Dodge Durango won in Mid-Size SUV, and Ram took the overall in Best Non-Luxury Brand. The accolade means FCA has gone from one segment winner in 2010 to overall victory in five years. Cars have gotten so good, says Strategic Vision, that it is harder than ever to win. In fact, says the group, 18 years ago 85 percent of all vehicle brands had more than half a problem per vehicle. This year, no brand has more than half a problem per vehicle. The organization measures "over 155 specific aspects of the customer's experience," and scores are based on input from more than 46,000 customers. Other notables in and near the winner's circle include Volkswagen and General Motors, who tied for second place on the corporate scale, one point behind FCA. The Mini Cooper Roadster scored the highest of any model, the Corvette Stingray Convertible and Coupe scored the second- and third-highest. The Chevrolet Colorado is the first domestic Standard Pickup winner in more than ten years, and the Nissan Titan carried the Full-Size Pickup category. The press release below has all the details on how winners and losers are selected, and the full list of automakers and how they finished. "The Customer's 'Total' Experience Defines Quality, Fiat Chrysler Scores Highest in Total Quality," says Strategic Vision The 2015 Total Quality Awards® SAN DIEGO, Friday, July 17, 2015 — Unknown to many, when some consumer research firms rank a car company's quality performance they often do so by simply "counting problems." In the past, this may have been acceptable, but in today's modern and efficient manufacturing world the difference between the worst brand and best brand is LESS than half-a-problem per vehicle. Thus, any "quality ranking" based on this method is severely lacking in the complete picture of the "Total" Quality experience that customers actually use to judge their product ownership.