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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Dodge Durango SRT vs. Jeep Grand Cherokee SRT | Which should you buy?

Choice is a good thing. And when it comes to high-performance sport utility vehicles, there are more choices today than ever before to tantalize buyers into showrooms. And why not? Americans love SUVs, and, while there's a stronger push to go green now than ever before in the history of internal combustion, there's still a large contingent of buyers who firmly believe in choosing the biggest, baddest, most powerful powerplant. For those buyers, the Dodge Durango SRT and Jeep Grand Cherokee SRT are two of the most potent options. But which one should you buy? They both deliver 475 horsepower and 470 pound-feet of torque to all four wheels through an eight-speed automatic transmission. They both do 0-60 in around 4.4 seconds, and both boast top speed numbers that will handily land you in jail if written on a speeding ticket. Choosing between the two, then, is a bit more nuanced than which is faster. That said, the Jeep is probably a bit quicker at the track than the Dodge. We'd wager than the Grand Cherokee SRT's 5,104-pound curb weight (versus 5,510 for the Durango SRT) and 114.8-inch wheelbase (versus 119.8) will pay small dividends in acceleration, cornering, and braking performance. So, if that's the only category by which you believe these SRT-fettled SUVs should be judged, choose the Jeep. View 17 Photos But let's get real here for a moment. As much fun as it is to wrangle a brutish ute 'round a racetrack – and trust us when we tell you it's a blast – the number of hi-po SUV owners who will ever show up at Bondurant in an SRT-badged 4x4 is probably in the single digits. So, when evaluating which of the two Hemi-powered vehicles is right for you, ultimate lap times are probably of little concern. If you're choosing between these two overpowered players, practicality is probably just as important as performance. And in that category, the Durango SRT comes out on top. For starters, the Dodge is a three-row SUV with six seats, whereas the Jeep is a two-row, five-passenger platform. Fold down the rear bench and there's 84.5 cubic feet of cargo area in the Durango, versus 68.7 in the Grand Cherokee. And if you tow, the Durango SRT's 8,600-pound max rating handily bests that of the Grand Cherokee SRT's 7,200-pound capacity. Ask yourself what's most important: performance or practicality. And then consider the price. The Dodge is nearly $4,000 less expensive than the Jeep.

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad