2014 Jeep Wrangler Unlimited Sport on 2040-cars

Auto blog

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2018 Jeep Wrangler Buying Guide | Answers to your SUV questions

There are few truly one-of-a-kind vehicles, but the Jeep Wrangler remains one of them. Available in traditional two-door form, or as the four-door Unlimited model, this proudly square-shaped SUV traces its origins back to the battlefields of World War II. While its shape seemingly hasn't changed much over the years, the 2018 Wrangler has been completely redesigned inside and out. A 3.6-liter Pentastar V6 and all-wheel drive are standard across the extensive Wrangler lineup, including rock-crawling versions like the highly regarded Rubicon model. While it doesn't have any direct rivals, some buyers might prefer an SUV with more refined ride and handling characteristics. The Wrangler's solid front and rear axles' primary purpose is off-road adventure, not on-road comfort, no matter how much it's been improved over its predecessor. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Jeep Wrangler including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Wrangler. Is the 2018 Jeep Wrangler Safe? The National Highway Traffic Safety Administration has not given the 2018 Jeep Wrangler an overall safety rating. However, the 2018 Wrangler is listed as scoring three out of five stars in frontal crash tests and rollover resistance. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, did not give the 2017 model year (previous generation) Wrangler, the last one fully-tested, a recommended rating. The 2017 Wrangler scored a "marginal" rating for driver side safety in the small overlap frontal crash test (a passenger side rating was not recorded). Side impact performance came in at a "poor" rating, as did overall headlight performance. One bright spot in an otherwise dismal safety score was the Wrangler's "good" rating in the moderate overlap front crash test. Ratings may differ for Wrangler models from other model years, so be sure to visit the https://www.nhtsa.gov/ NHTSA and http://www.iihs.org/iihs/ratingsIIHS websites to review ratings on the specific vehicle you're researching. At the time of this writing, the 2018 Wrangler is subject to one ongoing recall involving 106 vehicles.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: