2014 Jeep Wrangler Unlimited Sport on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2018 Jeep Wranglers: Here's how much more they could cost you

The 2018 Jeep Wranglers were the stars of the L.A. Auto Show last week. And now further details about the lineup and its prices seem to have emerged from L.A., in the form of documents shared by a JL Wrangler Forums member. DrPerez07 passed along an information sheet he says was provided by FCA to its dealer reps at the show, and here is how he breaks down the price increases it may reveal: 2-Door JL Sport - $26,195 ($2,200 more than 2017 JK) Sport S - $29,095 ($2,100 more than 2017 JK) Rubicon - $36,395 ($2,750 more than 2017 JK) 4-Door JLU Sport - $29,995 ($2,100 more than 2017 JKU) Sport S - $33,195 ($2,100 more than 2017 JKU) Sahara - $36,995 ($2,700 more than 2017 JKU) Rubicon - $40,195 ($2,750 more than 2017 JKU) (These prices would seem to not include a destination charge.) As you can see, the Rubicon's base price crosses the Rubicon of $40,000 for the first time. And these prices seem to allay some confusion and concern among forum members regarding a recent forum post in which a Sahara test vehicle was photographed in the FCA HQ parking lot with a window sticker showing a "base price" of $45K. DrPerez07 built this first spreadsheet to clarify some garble that you can see in what he says was the actual document, which follows. Finally, DrPerez07 passes along documents that he says were given to him by a Jeep rep, which break down wheel options, engine options, horsepower and other specs, and a general rundown of what's new on the new models. He also says the rep told him that, interestingly despite the use of some aluminum body panels, the whole JL lineup, with the exception of the Rubicon, weighs more than their JK predecessors. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon: LA 2017 View 17 Photos Image Credit: Drew Phillips / Autoblog Auto News Rumormill Jeep FCA jeep wrangler jl jl wrangler forums

Hackers arrested after stealing more than 30 Jeeps in Texas

This article has been updated with details on how the thefts were carried out, and with comments from FCA. It seems the news regarding vehicle hacking continues to get worse, especially when it comes to products from Fiat Chrysler Automobiles. Last year, a Jeep Cherokee in St. Louis, Missouri, was wirelessly hacked from Pittsburgh. Nissan had to shut down its Leaf app because of vulnerabilities. Now, a pair of hackers in Houston, Texas, stole more than 30 Jeeps over a six-month period. The two were arrested by police last Friday while attempting to steal another vehicle. ABC 13 in Houston reports that police had been following Michael Arcee and Jesse Zelay for several months but were unable to catch them in the act until now. The two were using a laptop to connect to and start a vehicle. The thieves were able to access Fiat Chrysler's own DealerCONNECT software. After entering the vehicle identification number, the hackers were able to reprogram the cars' security systems to accept a generic key, according to The Houston Chronicle. Additionally, Automotive News reports that FCA subsequently updated the terms of use for its DealerCONNECT program. These thefts were not related to the UConnect remote hacks from last year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In April, this surveillance video showed the theft of a Jeep Wrangler Unlimited. It was this footage that first led the police to Arcee and Zelay. The police began to follow and record the pair. That investigation eventually led to Friday's arrest. Both are charged with unauthorized use of a motor vehicle. In addition, Arcee is charged with felon in possession of a weapon and possession with intent to deliver a controlled substance. According to ABC 13, Homeland Security is investigating more than 100 stolen FCA vehicles that they believe were hacked using this method. After their theft, the vehicles were brought across the border to Mexico. FCA is currently conducting an internal investigation into the matter. After this article was posted, the company reached out to Autoblog, stating "FCA US takes the safety and security of its customers seriously and incorporates security features in its vehicles that help to reduce the risk of unauthorized and unlawful access to vehicle systems and wireless communications. FCA US has been cooperating with Houston Police Department since they first started the investigation.