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Autoblog Minute: FCA issues Uconnect software update amid hacking fears

Carjacking has gone wireless, as automakers and Congress scramble for a solution after a disturbing video on Wired showed a pair of researchers controlling a Jeep Cherokee remotely. Autoblog's Adam Morath and David Gluckman report on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Carjacking has gone wireless, as automakers and Congress scramble for a solution. I'm Adam Morath and this is your Autoblog Minute. Cars with wireless connections are susceptible to remote hacking, as demonstrated in a disturbing video on Wired.com. The segment showed two researchers remotely controlling a Jeep Cherokee, including running vehicle's the wipers, turning up the music, and ultimately shutting down [00:00:30] the Jeep while it was being driven on the highway by Wired senior writer Andy Greenberg. Washington took note. A press release issued from the desks of senators Ed Markey and Richard Blumenthal introduces legislation protecting drivers from auto security privacy risks. Fiat Chrysler, parent company of Jeep, has a solution for its customers. For more we go to Autoblog's David Gluckman. [GLUCKMAN INTERVIEW] Chrysler has worked with the Uconnect cellular provider Sprint to plug security holes on the carrier side. The vehicles themselves can't be updated wirelessly, so [00:01:00] the remaining changes require physical access. For that, customers have three options: One, download the Uconnect software update to a USB stick and install. Two, wait for FCA to send a USB stick with the latest software that they can install, or third, visit a dealer. Owners should do what they're most comfortable with. I made a video that walks through the whole process from download to install and it took about a half hour. [MORATH] David's full video tutorial of how to install the Uconnect fix can be seen on Autoblog. [00:01:30] It remains to be seen how the rest of the auto industry will respond to these security risks. For Autoblog, I'm Adam Morath. Related Video: Autoblog Minute is a short-form news video series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2014 Jeep Cherokee starting price set at $22,995*

Love it or hate it, the 2014 Cherokee is on its way to a Jeep showroom near you this fall. Today, Chrysler announced the different trim levels, features and pricing for its new compact utility with a starting price of $22,995 (*not including $995 for destination), which is $400 less than the 2012 Liberty it ostensibly replaces.
Available in four trim levels - Sport, Latitude, Limited and Trailhawk - the new Cherokee will come standard with Chrysler's 2.4-liter Tigershark inline four-cylinder engine with the upper three levels offering the option of the company's 3.2-liter Pentastar V6. The base Sport is your typical entry-level model, featuring equipment including manual cloth seats and black exterior mirrors and door handles, but it also has a five-inch Uconnect media center, LED taillights and 10 standard airbags. Stepping up from the Sport model, Latitude and Limited trims bring increasing levels of luxury starting at $24,495 and $27,995, respectively. All three of these trims are front-wheel drive in standard configuration and offer varying versions of Jeep's Active Drive four-wheel-drive system.
The range-topping $29,495 Cherokee Trailhawk (shown above) comes standard with four-wheel drive and numerous upgrades to earn Jeep's Trail Rated fender badge. These changes include a unique design that adds an off-road suspension with taller ride height giving more aggressive approach and departure angles, underbody skid plates, distinguishing exterior design elements and a seven-inch, reconfigurable instrument gauge cluster similar to what it found in high-trim Dodge Dart models. Scroll down for a full breakdown of the 2014 Cherokee pricing and trim levels, and let us know what you think of the model's pricing and equipment in Comments.