2014 Jeep Wrangler Unlimited Sahara on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Wrangler Scrambler pickup spied in tough-looking off-road trim

More Jeep Wrangler Scrambler spy shots have surfaced. This time we're looking at a pair of Scramblers that are far closer to production. The shot of the interior through the window is the first time a Scrambler has been caught with the new Wrangler JL interior — not the JK. This one has the black seats with red trim combo currently offered on the JL Rubicon. In addition to that, one of the trucks was sporting some knobby Falken off-road tires sized at 285/70R17. This plus the interior means we're most likely looking at a Scrambler Rubicon. The other Scrambler has normal road tires fitted, indicating a Sport trim. Off-roaders can rejoice even more too. Rock rails on both trims are new additions to the prototype vehicles — not even the broken up Scrambler we saw on the Rubicon trail a few weeks ago had rails. As a reminder, the Wrangler Scrambler pickup is expected to be based on a long wheelbase version of the JL Wrangler Unlimited. Engines choices will include the 3.6-liter V6, a diesel option and possibly even a hybrid eventually. It's no surprise the Scrambler keeps popping up in spy shots, as it's expected to be revealed later this year, then on sale in 2019. We'll be watching closely until then for more details as they leak, so stay tuned. Related Video:

FCA spends $1.5 billion to retool plant for Ram production

Fiat Chrysler Automobiles (FCA) is planning to invest $1.48 billion to retool its Sterling Heights Assembly plant in metro Detroit to build the next generation of the Ram 1500. The investment will allow the assembly plant to go from unibody to body-on-frame construction. FCA also confirmed that production of the Chrysler 200 will end in December in order for the plant to be altered. As previously reported, FCA is looking to move production of the 1500 from its current assembly plant in Warren to the Sterling Heights Assembly plant (both are in Michigan). While FCA has not released any official plans for the Warren Truck Assembly Plant, Automotive News reports that the plant will be retooled to manufacture the Jeep Wagoneer and Grand Wagoneer SUVs. Earlier this month, FCA announced plans to invest $1.05 billion to retool the Jeep Wrangler factory. FCA's current investment plans are part of the automaker's push to put competitive products on the road. Related Video: News Source: FCA, Automotive NewsImage Credit: FCA Plants/Manufacturing Chrysler Jeep RAM SUV Sedan