2014 Jeep Wrangler Unlimited Rubicon on 2040-cars

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Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

FCA profits surge in second quarter

Fiat Chrysler Automobiles gave the cash register a beating in the second quarter, improving its net profit to 333 million euros ($364M US), which is a 263-percent jump over its reported Q1 profit of 92 million euros ($108M US). At the same time, FCA improved its global profit margin to 7.7 percent. Compared year-over-year, in Q2 2014 FCA reported net profit of 197 million euros making this year's Q2 a 69-percent increase, and profit margins a year ago were 4.9 percent. The two big factors for this increase are strong NAFTA sales and Jeep. In the US alone, Jeep sold 222,940 units in Q2 this year, a jump of almost 20 percent over the same period last year. Revenue in the NAFTA region totaled $18.8 billion, adjusted earnings before interest and taxes were $1.45 billion, both of those numbers more than doubling compared to 2014. The vastly better numbers come on marginally more global sales, 1,181,000 units sold in Q2 2014, 1,193,000 units sold in the same span this year. In the US, FCA began charging dealers one-percent more for vehicles to up the margins, a move that helped boost its US margin from 4.1 percent a year ago to 5.8 percent the first half of this year. The company is holding steady on its guidance of global deliveries at 4.8 million and its net profit guidance at $1.1 to $1.3 billion. It has increased its adjusted outlook for the year to $120.5 billion in revenue, and EBIT to "over $4.93 billion." News Source: Automotive News - sub. req.Image Credit: AP Photo/Carlos Osorio Earnings/Financials Chrysler Fiat Jeep FCA

Jeep planning on a Grand Wagoneer Hellcat?

Twitter guy and Finder of Things Hidden Bozi Tatarevic scored another gem: an internal ZF document referencing a Jeep Grand Wagoneer Trackhawk. Dating from at least early 2017, the German auto supplier paperwork pairs what would be a 6.2-liter V8-powered three-row Jeep with ZF's 8HP95X transmission. The Jeep Grand Cherokee Trackhawk uses the 8HP95 gearbox, a version of the 8HP90 transmission used in the Dodge Charger and Challenger Hellcats, but built for all-wheel-drive applications and with a choice of gear ratio sets. This doesn't mean we'll ever see a Grand Wagoneer Trackhawk, but it looks like Jeep's been thinking about it. Not only that, but the brand was thinking about it with the just-launched-for-2019 Hellcat engine. The ZF document lists 729 PS for the engine in the Jeep, or a hair shy of 718 horsepower — just one off the figure for the 2019 Charger and Challenger Hellcats. The listed production dates mean ZF planned for a build run of April 2017 to May 2017. The document also mentions the Rolls-Royce Cullinan with two sets of build dates: from January 2016 to February 2016, and from December 2017 to January 2018. That sounds like a run of prototypes, which could be how the Grand Cherokee Trackhawk got included in the paperwork. The document didn't reference any other Wagoneer versions. A Hellcat-powered Grand Wagoneer would make sense. The new luxo-Jeep will be built on a modified Ram platform at the Warren Truck Assembly Plant, and we know Ram's working on a Hellcat-bound Ram 1500 TRX. And the now-iconic engine in an SUV that hopes to become a new icon would be a treat for dealers who wonder if the Grand Wagoneer will arrive too late to succeed. Again, this doesn't mean we'll see anything of the kind. Chrysler also evaluated a 300 Hellcat, but nothing's come of it. And with the standard Wagoneer still several years away — the renovations at the Warren plant aren't due for completion until 2020 — any hi-po version could wait another year after launch, were such a thing to happen. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.