2014 Jeep Wrangler Unlimited on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Jeep Renegade leaks out ahead of Geneva debut

Meet the Renegade - Jeep's new baby crossover that's set to debut at the Geneva Motor Show this week. The folks at Jalopnik got their hands on a small batch of photos of the new little cutie, showing what appears to be a Trailhawk (read: trail-rated) version, as well as a more civilian-spec Renegade, complete with a new removable roof system, reportedly called My Sky.
Details are slim, though in addition to the exterior images, one photo of the interior has also been leaked, showing what appears to be a small, yet functional (and nicely appointed) cabin. Early reports suggested that the new small Jeep would be based on the Fiat 500L platform, though Jalopnik rightly points out that the Renegade looks an awful lot like the Panda 4x4. Regardless, there's still likely some 500L bones under there, and we'll know more once the official details are revealed in the very near future.
Head over to Jalopnik for more shots of the cute little Renegade, and stay tuned for more information as it becomes available.

Next-gen Jeep Wrangler to get 8-speed automatic and 3.0-liter EcoDiesel

Following up on previous reports, an anonymous source within FCA has confirmed to Autoblog that the next-generation Jeep Wrangler will come to market with both a 3.0-liter, EcoDiesel V6 and ZF's critically acclaimed eight-speed automatic transmission. While this pairing makes a lot of sense (we'll explain why in a minute), until now, we only had limited reports that either item would arrive in the next-generation Wrangler. This is the first time we've heard that the eight-speed automatic and the diesel would be paired together. That said, we shouldn't be surprised by this news. FCA currently sells the Jeep Grand Cherokee and Ram 1500 with the diesel/eight-speed gearbox combo, making its inclusion in the next-gen Wrangler far from an Apollo 11-caliber feat of engineering. Naturally, we reached out to Jeep for an official comment. Spokesperson Gabrielle Schulte gave us the expected response to this kind of inquiry, telling Autoblog that FCA does not comment on future product. Jeep has flirted with the idea of a diesel Wrangler for some time, with CEO Mike Manley telling Ward's Auto just over two years ago that a Wrangler diesel was "on the radar," although at that time, we weren't certain whether it'd be the 3.0-liter EcoDiesel showing up in the rough-and-tumble off-roader. As for the eight-speed, SEC filings back in November revealed that it'd be coming to the Wrangler in 2018. Our source could not confirm which model year the 8AT/diesel would arrive in. Related Video: