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2018 Jeep Wrangler: The iconic off-roader, with new innovations

AUBURN HILLS, Mich. — The Jeep Wrangler has a spirit, and Mark Allen is one of its keepers. That's why the 2018 edition still has a fold-down windshield, despite the reality that even the most die-hard Wrangler owners seldom use it anymore. The folding screen dates to the origins of the Wrangler, when Willys were sent to Europe during World War II. The reasons: "The windshields folded down for shipping — and the guy in the back with the howitzer," says Allen, the longtime Jeep design boss. Delivered in 2017 in the FCA Design Dome, the line comes across as a quip, but it's historically dead on. It's through this lens that Allen and the rest of the Jeep designers and engineers devised the modern successor to a primitive military vehicle. The windshield folds down in minutes with the turn of four bolts on this new generation, the JL. It takes about 90 minutes and 28 bolts to do the same on the outgoing JK. Needed or not, the windshield is better and more functional for 2018, even if it looks about the same. This aptly sums up the new model. Get closer and get inside. Look under the hood. There's much more going on than is evident at first glance. Allen says the broad strokes of the current design didn't change because he wanted to remain true to the Wrangler's identity, which lights the path for the entire brand. Crazier ideas were considered, but ultimately, this evolutionary approach was deemed the best. "The Wrangler is instantly recognizable around the world," says Jeep boss Mike Manley. "It has been and remains the absolute icon of the brand." But it is different, and by using any objective metrics, better. The JL is lighter than the JK. It offers a new engine with a mild hybrid function – more on that later. Fuel economy is improved. The interior is nicer, yet still rugged. The on-road ride quality is upgraded, but you can still scale mountains and conquer the jungle. Still, it looks about the same. Let's start there. The round headlights are all-LED, with a horizontal projector sandwiched between the high beams. The taillights are square and have available LEDs. The grille has been massaged to a "keystone" design that recalls the CJ, Allen says. The front wheels are pulled slightly forward, and the beltline is lowered. The vehicle also is longer (how much depends on the version), which creates a better stance. Half doors will be offered on the Rubicon model in 2019 and then will be available across the Wrangler lineup.

Chinese automaker Great Wall wants to buy Jeep

As Chinese automakers look to break into the U.S. market, we've been hearing about how companies in China are courting FCA. After GM and Volkswagen each shut the possibility of a merger, an unnamed Chinese company stepped up to the table. Its offer to buy FCA was refused, but the suitors are still knocking. Now, Automotive News reports that Chinese automaker Great Wall is interested in making a deal specifically to purchase the Jeep brand. Great Wall President Wang Fengying told Automotive News in an email that her company is "connecting with FCA" to start the negotiation process. FCA, though, told the publication that it hasn't been approached by Great Wall. Great Wall's offer, if accepted, would separate Jeep Í— FCA's most valuable brand Í— from the rest of the FCA portfolio. It's not unthinkable that FCA would consider selling Jeep on its own. FCA CEO Sergio Marchionne has said he'd consider spinning off Jeep and Ram. The company also said it could see making Maserati and Alfa Romeo into a separate company as well. Jeep, though, might be worth more on its own that the entirety of FCA with Jeep included, according to Morgan Stanley analyst Adam Jonas. This complicates the matter for any potential buyer that owns FCA franchise dealerships, and for FCA, for which Jeep is an attractor for selling the company as a whole. Great Wall, which only generates $14.7 billion in annual revenue (compared to FCA's $131 billion), is confident it could raise the funds to buy Jeep. As Automotive News points out, though, there could be a bidding war brewing if Jeep can be bought separately from the rest of the brands. Still, As Great Wall spokesman Xu Hui said, the company has been following Jeep, and sees it as a key to achieving its goal of becoming "the world's largest SUV maker." Great Wall already has research and development facilities in Detroit and Los Angeles. The Chinese company is also considering building a factory in the U.S. rather than in Mexico. Whether or not Great Wall acquires Jeep, it wants to sell SUVs in the U.S., and having a factory in the States means it wouldn't have to worry about Trump renegotiating NAFTA. Jeep is currently expanding its market presence, and has new vehicles, the Wagoneer and Grand Wagoneer, on the way in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.