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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep bringing two special-edition Renegades to the LA Auto Show

Few manufacturers do limited edition runs like Jeep, which has released everything from a 75th Anniversary Edition Wrangler to a Batman v. Superman: Dawn of Justice Renegade. The automaker is revealing two new versions of the Renegade next week at the 2016 Los Angeles Auto Show: a 2017 Jeep Renegade Deserthawk and a 2017 Jeep Renegade Altitude. The off-road ready Deserthawk starts at $28,140 and builds on the bones of the already capable Renegade Trailhawk. The extra $1,495 nets you an exclusive Mojave Sand paint option, hood, and rear panel decals. It also comes equipped with rock rails and the towing package. Inside, the Deserthawk comes with black leather seats, Light Frost stitching and accents, all-weather floor mats, and a cargo tray mat. As it's based on the Trailhawk, the Deserthawk comes with four-wheel drive, a 2.4-liter four-cylinder engine, and a nine-speed automatic transmission. The Renegade Altitude, like the other Jeep Altitude models, essentially means black on black on black. It comes with 18-inch gloss black wheels with gloss black accents on the front and rear badges, grille rings and tail lamp rings. The black theme continues inside with black cloth seats and black gloss trim. The Altitude also features what Jeep calls Metal Diamond door handles and shift knob. Standard features include a backup camera and a keyless ignition. All that black gloss will set you back at least $22,390. Look for the Renegade pair to arrive in dealers soon. The Altitude will be available later in November while the Deserthawk hits showrooms in January. Related Video: LA Auto Show Jeep Crossover Off-Road Vehicles jeep renegade

Tour the Jeep Wagoneer Icon Reformer with its creator Jonathan Ward

Icon has released a plethora of amazing machines, and has more coming down the pike. One of the company's latest creations is a Jeep Wagoneer that was done as part of Icon's Reformer line, which Jonathan Ward, the head of Icon, explains is a thorough restoration and upgrade, but with a fresh restored finish. This is in contrast to the company's Derelict series that keeps the rough exterior while upgrading everything underneath. And the level of detail in the Reformer Wagoneer is amazing, as shown by this video from The Hoonigans in which Ward gives a tour of the SUV. Starting on the outside, the truck is pretty close to stock in appearance, though the color and faux wood trim were never offered on it. Badges are a mix of originals, and a few tweaked ones for use on this Jeep. For instance, the front fender badges now feature the engine displacement of the Chevy LS V8 under the hood. Also, the round Jeep badges front and rear now have the Icon lizard badge. Inside, custom upholstery was added featuring patio furniture fabric for durability and the nifty pattern. Anything that would have been plastic, such as some of the chrome trim and the gauge cluster fascia, or vinyl, such as the door panels, have been upgraded to genuine metal or leather components. Icon even re-created a casting for the steering wheel to replace the old one. As already mentioned, this Jeep Wagoneer has a Chevy LS V8 displacing 6.2 liters. It naturally connects to a four-wheel-drive system with a Dana 60-size rear axle and 44-size front axle. The chassis was built by Art Morrison, a company known for its custom vintage car chassis. The suspension consists of coilover shocks and springs from Fox Racing and Eibach respectively. This is all just a brief overview. Check out the whole video above for all the neat details. Related Video: Image Credit: The Hoonigans / YouTube Aftermarket Jeep SUV Off-Road Vehicles Classics Videos icon