2013 Jeep Wrangler Sport on 2040-cars

Auto blog

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

NHTSA investigating 630k Jeep Wranglers for possible airbag fault

The National Highway Traffic Safety Administration is opening a preliminary evaluation into a possible wiring problem on some 2007-2012 Jeep Wrangler models that could affect airbag deployment. The government agency has 221 complaints alleging that the airbag warning light is illuminating, and that could indicate that the safety devices might not deploy in a crash. If a recall is necessary, an estimated 630,000 vehicles could be affected. According to the documents from NHTSA (as a PDF here), a "faulty clockspring assembly in the driver side airbag electrical circuit" could be the culprit. Also, some of the affected Wranglers are showing a fault code that indicates the safety device wouldn't deploy in an accident. However at this time, there are no reports of injuries related to this potential problem. NHTSA's preliminary evaluations are simply meant to investigate and don't necessarily lead to a recall. This isn't the first time for a potential problem like this on the Wrangler, though. A clockspring issue already led to a safety campaign for 2008-2012 right-hand drive Wranglers and an extended warranty for 2007 left-hand drive examples. Related Video: INVESTIGATION Subject : Air Bag Clockspring Wiring Failure Date Investigation Opened: JUN 19, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15025 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) JEEP WRANGLER 2007-2012 JEEP WRANGLER 2-DR 4X4 2007-2009 JEEP WRANGLER 4-DR 4X2 2007-2009 JEEP WRANGLER 4-DR 4X4 2007-2009 JEEP WRANGLER SAHARA 2007 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: The subject vehicles display an airbag warning light that may indicate a failure of the clockspring wiring in the driver side air bag circuit. Several complaints cite the following diagnostic trouble code (DTC): Code B1B02 Open Squib to driver's air bag. This DTC would indicate a no-fire condition (disablement) for the driver air bag. ODI investigated the RHD (right hand drive) Wrangler for a clockspring issue under PE11-019 which led to NHTSA Recall 11V258 on model year (MY) 2008-2012 RHD Wranglers as well as an extended warranty campaign on MY 2007 LHD Wrangler vehicles. This investigation covers the MY07-12 LHD (left hand drive) Wranglers.