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2018 Jeep Grand Cherokee Trackhawk First Drive | Crazy. Good.

TAMWORTH, New Hampshire – We're tempted to tell you that the 2018 Jeep Grand Cherokee Trackhawk is ridiculous. It's borderline frightening to think that we now live in a world where anybody with the money and the gumption can stroll into the nearest Jeep dealership and place an order for a 707-horsepower Hemi-powered Grand Cherokee. Let's put this slice of history into perspective. The original Jeep, the one used by the military, boasted 60 horsepower from the Go Devil four-cylinder engine under the hood. The most powerful version of the muscle car-era 426-cubic-inch Hemi was factory-rated at 425 hp. And even if that legendary powerplant was underrated from the factory, the Grand Cherokee Trackhawk still obliterates it by a couple hundred horses. In an SUV. Seven-hundred-horsepower sport utility vehicle doesn't exactly roll off the tongue, does it? And conventional wisdom says it shouldn't. But we're here to tell you otherwise. After driving the Trackhawk in and around the streets of Portland, Maine, and taking it to Club Motorsports in New Hampshire, we're convinced that Jeep and SRT engineers have managed to defy physics and reason. The Trackhawk isn't just fast, it's also manageable. Subdued, even – at least when you want it to be. Put the hammer down, summon the nearly demonic power of supercharged combustion, and all hell breaks loose. But the tires don't. With launch control engaged and with the programmable engine speed properly chosen, the all-wheel-drive Trackhawk rockets to 60 miles per hour in just 3.5 seconds, over and over and over again. No drama, no wheelspin, just g-force, pressing you and four close friends into the backs of your seats. It's addictive, and the only penalty is single-digit fuel mileage. But we'll wager a guess that anyone shopping for a Trackhawk isn't much concerned about its drinking problem. The only proper way to experience the Trackhawk's acceleration is from inside. But, to give you an idea of its speed and power, check out the videos below. Stick around for a walkaround both inside and out, and for a look under the hood. Jeep had to make a few small changes to the well-known 6.2-liter supercharged Hellcat V8 engine to shoehorn it under the hood of a Grand Cherokee. The oil pan is reshaped and baffled, the intercooler is modified, and the exhaust manifolds are new. The result is a reduction in torque from 650 pound-feet in Dodge Hellcat models to 645 in the Jeep, but we wouldn't worry about that.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video: