2013 Jeep Wrangler Rubicon Unlimited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep recalls 228k Cherokees over airbag deployment fears

Jeep is recalling an estimated 228,181 examples of the 2014 and 2015 Jeep Cherokee worldwide because the airbags can inadvertently deploy in some situations. Specifically, the campaign covers 168,092 vehicles in the US, 19,557 in Canada, 4,133 in Mexico and 36,399 outside of North America. According to Jeep, the problem occurs when drivers execute extremely hard handling maneuvers and upset the vehicle's balance, which causes the side-curtain and seat-mounted side airbags to deploy. "The air-bag systems, sensing potential rollovers, automatically activated," according to the automaker's announcement. While this occurred in "a small number" of cases, according to Jeep, the problem caused no reported injuries or accidents. To fix the fault, the company will issue a software update to recalibrate the bags' deployment. Statement: Restraint-System Software Upgrade February 2, 2015 , Auburn Hills, Mich. - FCA US LLC is launching a global recall of an estimated 228,181 SUVs to upgrade software governing side-curtain and seat-mounted side air bags. The action follows an investigation by FCA US engineers after a small number of inadvertent deployments involving drivers who executed extreme maneuvers. These maneuvers dramatically changed the vehicles' angle of operation, relative to the ground. The air-bag systems, sensing potential rollovers, automatically activated. FCA US is unaware of any related injuries or accidents. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. Estimated volumes by market are as follows: 168,092 in the U.S.; 19,557 in Canada; 4,133 in Mexico and 36,399 outside the NAFTA region. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. Featured Gallery 2015 Jeep Cherokee View 41 Photos News Source: FCA USImage Credit: Jeep Recalls Jeep Safety Crossover

Stepping on the Cherokee's toes | 2017 Jeep Compass First Drive

The only thing the 2017 Jeep Compass has in common with the model it replaces is its nameplate. And, considering that the old Compass was never competitive in the hotly contested compact crossover segment, that's a very good thing. Even better, after spending a solid day driving the reborn Compass over the rivers, through the woods, and everywhere in between, we're more than happy to forget the ill-conceived first-gen Compass entirely. Put simply, to say that the new Compass is better than the old one is an understatement of Rubicon-size proportions. Whereas the old Compass was saddled with Chrysler's old MK platform (a crossover-spec version of the unloved Dodge Caliber chassis), the 2017 Compass shares its basic underpinnings with the smaller Jeep Renegade, with the main difference being a 2.6-inch wheelbase stretch. That doesn't sound like a lot, but in person the Compass feels much larger than the Renegade, partly because its bodywork bulges out in a more muscular way than its more playfully styled, smaller sibling. "Mini Grand Cherokee" is a phrase that's been bandied about quite a bit, but only because it's true. The most notable styling flourish of the Compass is the D-pillar that's shaped sort of like a shark's dorsal fin. We think it's pretty cool from the outside, but it results in a huge expanse of plastic interior molding with tiny little windows barely able to let in any light. If we were buying a Compass, we'd definitely want the big panoramic sunroof to keep the cabin feeling open and airy. An optional gloss-black-painted roof makes those rear pillars stand out even more. There's a familial resemblance between the Renegade, Compass, and Cherokee inside, due in part to the overall curvature of the dash and the location of the air vents. Directly in front of the driver are two clear gauges, which flank a digital cluster that, depending on trim level, is available in either 3.5-inch or 7.0-inch sizes. The Compass is clean and tidy inside, and while FCA's Uconnect system – available with 7.0- and 8.4-inch center screens – is getting a bit old, it still works well and offers all the infotainment options buyers expect in 2017, including Apple CarPlay and Android Auto compatibility. We're also pleased to see Jeep stick with round dials for radio volume and tuning, and simple switches for climate control settings in the center stack. There's an unexpectedly meaty steering wheel for the driver to grab hold of.