2013 Jeep Wrangler on 2040-cars

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These three automotive Lego kits deserve your suppoort

Lego has been quite good to car enthusiasts over the past few years. We've seen traditional kits for the classic VW Microbus, Mini Cooper, and the Caterham 620R, as well as an elaborate Technic kit for the 911 GT3 RS. But why stop there? The Lego Ideas page, which allows users to submit ideas with the chance to see their kits reach production, has many more cool car kits we'd love to see. Check them out below, and be sure to log on to vote for them. If a submission hits 10,000 votes, it is considered for production. That's how we got that Caterham kit, so it's worth your time to show your support. Peugeot 205 Turbo 16 This is a submission aimed at becoming one of Lego's Speed Champions kits. These are very small mini-figure scale car models, and the series has included the Ford GT, Audi R18 Le Mans racer, and more. This kit features a tiny version of the Peugeot 205 Turbo 16, a Group B rally racer that gave Peugeot World Rally Championship titles two years in a row. The kit has a well-executed version of the car and its massive rear spoiler on the hatch. It also comes with a big dirt crest for it to fly over, along with amazed spectators on the sidelines. Porsche 911 Turbo 930 We love the GT3 RS Lego kit, but we think it's a little lonely as the only Porsche kit available. Such an impressive Porsche deserves an impressive companion, like this 911 Turbo. It's the 930 version, which is arguably the most famous classic 911 with its turbocharged power, whale-tail wing, and scary driving dynamics thanks to considerable turbo lag and rear-engine handling characteristics. This model is quite large at 1:10 scale, and comes with a detailed interior and exterior. The best part is the remote-control components underneath that allow the car to be driven. Jeep Wrangler JK Moving off the beaten path again, we have this highly detailed Wrangler kit. Actually, we have two kits, as the creator designed both two-door and four-door versions. They both feature removable hard tops, detailed interiors, and big tires. They also come with an assortment of off-road accessories such as auxiliary lights, an off-road jack, winch, gas can, roof rack, and off-road bumper. You can also find various fluid reservoirs and engine details under the opening hood. Related Video: Image Credit: AbFab1974 / Lego Ideas, brickmasterno1 / Lego Ideas, RREYES77 / Lego Ideas Auto News Toys/Games Jeep Porsche Peugeot Lego

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Chrysler investing $20M in Toledo plant to support 9-speed auto production

In 2011, Chrysler announced a $72-million investment in its Toledo Machining Plant to modernize production of the eight- and nine-speed torque-converters for automatic transmissions made there. That upgrade work won't be finished until Q3 of this year, but Chrysler has already announced a further $19.6-million investment to increase production capacity for the nine-speeders.
The extra units will be necessary because the nine-speed transmission they'll be mated to is going into three popular models: it will debut on the 2014 Jeep Cherokee, then go into the Chrysler 200 and Dodge Dart. The company predicted that this year alone it would sell 200,000 units equipped with the nine-speed tranny, and it is spending some $374 million in addition to the investment in Toledo to upgrade production capacity for it.
The work attached to this new investment won't begin until Q3 of 2014, and it will be finished by the end of that year. There's a press release below with all the details.