2012 Jeep Wrangler Unlimited Sport on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Stellantis will enter joint venture with Samsung SDI for EV batteries

SEOUL — South Korean battery maker Samsung SDI Co Ltd and global automaker Stellantis NV have agreed to jointly produce electric vehicle (EV) batteries for the North American market, a person familiar with the matter said on Tuesday. Samsung SDI, an affiliate of South Korean tech giant Samsung Electronics, already has EV battery plants in South Korea, China and Hungary, which supply customers such as BMW and Ford. "The two companies (Samsung SDI and Stellantis) have struck a MOU (memorandum of understanding) to produce EV batteries for North America," the person with knowledge of the matter told Reuters. The source spoke of condition of anonymity because of the sensitivity of the matter. The person said the location of the battery joint venture is under review and will be announced later. In July, Reuters reported that Samsung SDI may build a battery plant in the United States, citing a company source. South Korea's Yonhap news agency earlier reported the two companies plan to build a factory in the United States, citing industry sources. Samsung SDI and Stellantis did not have immediate comment when reached by Reuters. Stellantis on Monday struck a preliminary deal with battery maker South Korea's LG Energy Solution (LGES) to produce battery cells and modules for North America. Shares of Samsung SDI were up 2.6% as of 0300 GMT, versus a 0.6% rise in the KOSPI benchmark index. Related video: Green Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall

Off-roading the Lyman Trail in the 2017 Jeep Grand Cherokee Trailhawk

Lyman Trail is in the backwoods of the Chelsea Proving Grounds in Chelsea, Mich. It's where FCA goes to push off-roaders to the limits. Autoblog's Greg Miglore made a recent visit to Lyman Trail with the 2017 Jeep Grand Cherokee Trailhawk. Check out the video to see how the SUV performed. Show full video transcript text [00:00:00] We are on Lyman Trail here, deep within the Chelsea proving grounds in the woods. This is where they test all the off-roaders, the Jeeps, the Rams, everything that's capable and needs some sort of a trail rating - this is where they bring it to shake it down. It's all downhill from here. Except when it's rocky and wet. Here we go! [00:00:30] Grand Cherokee Trailhawk is very capable off-road. Of course it's trail-rated. It definitely has all of the gizmos and things that you need to get over the obstacles that we're going to encounter. This first one is called traction. This is where, basically, to be trail-rated the vehicles need to have a certain degree of traction so they can basically, you know, stay sure-footed over certain obstacles. When going up things like this, pick your line, I'm going straight up the middle, and just stay nice and even. [00:10:00] Go straight up let the Jeep do the work, keep on going, skid plates doing their thing, there ya go. This one is over the riverbed. This simulates a dried riverbed. It's rocky, lots of stones here, things you might see on the shores of Lake Michigan. We're just gonna go right over it. Keep it nice and simple. Nice and easy. Okay, hit it kind of hard, gonna straighten the wheels. Again, you hear those skid plates, they are protecting the fuel tank, ... [00:01:30] the transfer case, and the front of the vehicle. So I'm not gonna touch the brakes, I just want to go over it nice and easy. We've come upon one of my favorite events here. This is where you go through the water. It's basically mud, a little bit of a bog kind of thing. Jeeps are so capable, you don't even have to worry about it.The trick about going through the water is to keep a nice even pace ... [00:02:00] and don't loose your nerve. Some people go in the water and are like "woah," freaking out because literally there's water all around you. So, just keep right on going, steer, point the vehicle right on through. We're making some waves here. Keep on going. Keep it smooth. Up the hill we go. And there you have it. Your Jeep not only went off-roading, it went off-landing. That's a bad joke.