2012 Jeep Wrangler Sport on 2040-cars

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Jeep Grand One and Quicksand Concepts lead the charge to Moab

Jeep's past, present, and future all share equal billing at the 51st annual Easter Jeep Safari in Moab. We're suckers for vintage Jeeps, so the all-new Grand One Concept really stands out among the seven vehicles that make up Jeep's conceptual take on the off-road event. It's based on a 1993 Grand Cherokee in a slightly early celebration of the model's 25th anniversary. Exterior mods include custom fender flares for clearance over 18-inch wheels and 33-inch BFGoodrich Mud-Terrain KM2 tires, trimmed front and rear fascias and what FCA is calling a "subtle wood grain" splashed on the vehicle's bodysides. An extended wheelbase ought to offer a bit more room inside, and a two-inch suspension lift will help when the going gets tough. No alterations are mentioned to the vehicle's 5.2-liter V8 or 4-speed automatic transmission. The second most interesting concept for Moab is the Jeep Quicksand. It's clearly Wrangler-based, but instead of a traditional rock-climbing focus, this one's built for the sand dunes. Power comes from a worked-over Mopar 392 Crate HEMI engine topped with an eight-stack fuel injection system that peeks through the hood. A six-speed manual sends the ponies to all four wheels, but with a unique twist: 32-inch BFGs in the front and 37s in the rear in what Jeep says is its first application of staggered tire sizes on a concept vehicle. A Warn winch concealed in a vintage-style Moon tank at the front is the finishing touch. The Jeep Safari Concept is all about letting the outdoors in while keeping the elements out. A translucent hardtop and four aluminum and clear vinyl doors are the most obvious changes from stock, and two rear seats have been angled outward so that their occupants get a better view outside. Dana 44 axles and a two-inch suspension lift come from the Mopar parts catalog, but the roof-rack-mounted drone and dash-mounted iPad are custom one-off touches. Power comes from a stock 3.6-liter V6 and five-speed automatic transmission. Perhaps more intriguing than all the custom bits and baubles, though, are what appears to be next-gen Wrangler bodywork. Take a look at the kinked grille, the outer slats of which are pinched by the headlights, and the shape of the rocker panel between the front and rear door. No, this isn't exactly a 2018 Wrangler hiding in plain sight, but it's certainly a nod toward the future. Jeep's Switchback Concept looks to be a rolling Mopar parts catalog.

Jeep Wrangler Mojo and Cherokee Dakar teased ahead of Moab Easter Safari

Jeep has an annual tradition of debuting wild, new concepts during its Easter Jeep Safari, and this year looks to be no different. The automaker has already confirmed two of the six vehicles for 2014 - the Cherokee Dakar (pictured above) and Wrangler Mojo. This year's event runs in Moab, Utah, from April 12-20.
There are no official details about either of the concepts yet - Jeep will release more info on the new models next week. Judging by the pictures, though, the Cherokee Dakar appears to be lifted with some knobby off-road tires. The Wrangler Mojo looks to have a bulging hood that might hide a more powerful engine underneath.
Past vehicles at the Easter Jeep Safari have included a Hemi V8-powered Wrangler, a classically inspired pickup and modernized Jeep Forward Control. Since this is the brand's chance to express itself every year, hopefully it has some more sensational concepts up its sleeve. Scroll down to read the little information that has been revealed about this year's models so far.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.