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Fires, deaths continue after Jeep fuel tank recall

As Kayla White slowed her SUV behind two other cars to exit a suburban Detroit freeway on Veterans Day, it was rammed from behind by a Cadillac STS. Her red 2003 Jeep Liberty bounced off a Nissan in front of it, rolled onto its side and exploded in flames. Other drivers ran to help but were forced back by the heat. Firefighters arrived in just three minutes but were too late. White, a 23-year-old restaurant hostess who was eight months pregnant, died of burns and smoke inhalation. White is one of more than 70 people killed in fires involving older Jeeps with plastic fuel tanks mounted behind the rear axle. Fiat Chrysler, which makes Jeeps, recalled 1.56 million of them in June 2013 under pressure from US safety regulators. But only 12 percent of the SUVs have been repaired in the 18 months since the recall, a much slower pace than usual. And White's Jeep was not among those fixed. Last week, prosecutors charged the Cadillac driver with committing a moving violation that caused a death. But safety advocates and the lawyer for White's family say the blame belongs as much, if not more, on Chrysler and an auto-industry safety system that moves too slowly to prevent tragedy. The rear-mounted tanks have little structure to protect them if struck from behind, making them susceptible to punctures and fires. Moving the gas tank in front of the axle would be expensive and difficult. So Chrysler's remedy involved installing trailer hitches on the rear of the Jeeps as an extra layer of protection. Government testing showed the hitches protected the tanks in crashes up to 40 mph when stationary Jeeps were hit from behind. But at higher speeds, they wouldn't help. White tried to get the repair done a few weeks before her death but was told by a Jeep dealer that parts weren't available, according to Gerald Thurswell, her family's lawyer. He wouldn't identify the dealership, and his contention could not be independently verified by The Associated Press. Thurswell contends the gas tank ruptured, spilling fuel that touched off the fire. A Chrysler spokesman expressed sympathy to White's family but said the company had no written proof that she asked a dealer about the recall. Two crash reconstruction experts interviewed by the AP say gas wouldn't have spilled from White's Jeep if the tank had been mounted in front of the rear axle. Both say a hitch might have prevented the tank from being damaged, but because both vehicles were in motion, neither expert could say for sure.

FCA to recall 318,000 vehicles for faulty backup camera software

An array of 2019 and 2020 FCA vehicles are being recalled over faulty backup camera software that doesn’t meet federal regulations. According to recall documents, the backup camera may not turn off “until a drive cycle ends.” ThatÂ’s far longer than the 10-second linger time allowed by the rules, so FCA has to recall all of the vehicles to implement a fix. WeÂ’ve listed all of the vehicles involved below. 2020 Jeep Gladiator 2020 Jeep Cherokee 2019-2020 Ram 1500 2019-2020 Ram 2500  2019-2020 Ram 3500 2019-2020 Chrysler Pacifica 2019-2020 Dodge Durango 2019-2020 Jeep Grand Cherokee 2019-2020 Jeep Wrangler 2019-2020 Jeep Renegade 2019 Dodge Challenger ItÂ’s an extensive list encompassing a huge chunk of FCAÂ’s lineup in the United States. In total, FCA is recalling 318,537 vehicles. They must be equipped with the 8.4-inch or 12-inch infotainment system for the problem to present itself. FCA expects the recall to start on May 22 this year and will begin to notify owners soon. To fix the vehicles that may be affected, FCA plans to update the infotainment system at the dealer or over-the-air. If youÂ’ve noticed a screen thatÂ’s sluggish to relinquish its hold on the backup camera feed (or maybe never does), then you have this recall to look forward to. Update: FCA has provided additional information about the repair methodology. Customers will be able to receive an update over the air or have their cars updated at the dealership. Customers will begin receiving notifications this month. Related video: Recalls Chrysler Dodge Jeep Crossover Minivan/Van SUV

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.