2011 Jeep Wrangler Unlimited Sahara - Ome 2.5" Lift / Steel Bumpers / 35" / Cb on 2040-cars

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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Land Rover Defender V8 vs. Jeep Wrangler Rubicon 392 | V8 4x4s square off on paper

Land Rover pulled the sheet off its 2022 Defender on Wednesday, introducing another high-performance V8 to the off-road segment. This time, it's a 5.0-liter, supercharged V8 boasting 518 horsepower. It will be available in both the Defender 90 and 110 models. In the former, Land Rover says it can crack off a 0-60 run in just 4.9 seconds on its way to a top speed of 149 mph. The long-wheelbase 110 will be a bit slower, but "slow" probably isn't the right adjective to use here at all.  But Land Rover isn't the only automaker offering a high-performance variant of its off-road SUV. While Jeep may have been sneered at for presenting the 2021 Wrangler Rubicon 392 on the heels of the 2021 Ford Bronco's introduction, it starts to make a lot more sense in this context. There's reportedly a high-output Bronco on the way, too, so call Jeep the dinosaur of the group all you want, but you can't put a price on being first. Well, you can, actually, but that's not the point.  Thankfully, both Land Rover and Jeep have provided enough specs for us to rough out a comparison chart. Since the Rubicon 392 is offered only in four-door guise, we're looking at the long-wheelbase Defender 110 as its direct competitor here. Have a look: There are a few caveats to mention off the top. For starters, we don't have an official curb weight for the V8-powered Defender yet, as Land Rover has not finalized its U.S. specs. We used the European figures (as provided by a spokesperson), which we expect to be accurate within about 50 pounds. The 0-60 time provided by Land Rover was for the Defender 90, which is smaller and somewhat lighter than the 110. When equipped with the inline-6, the Defender 110 is about a tenth of a second slower to 60 than the Defender 90, so we figure it should be roughly the same for the V8.  While the Defender has nearly 50 horsepower on the Wrangler, that advantage disappears thanks to the Land Rover V8's monster weight penalty, which will fall somewhere between 600 and 700 pounds depending on equipment. Yikes. On the flip side, however, the Land Rover has the edge in top speed, and it's not even close. Chalk that up to the tires, we suspect. We know for a fact that the Rubicon 392's all-terrains dictate its speed limiter; Jeep's own engineers told us as much. This could make for a (hypothetically) interesting drag race, as the Jeep's advantage off the line may evaporate once triple digits come into play.

Hellcat motor 'fits like a glove' in the Wrangler and Gladiator, says Jeep

Just like "technically correct" is the best kind of correct, "technically possible" is the best kind of possible. Specifically, it's technically possible to slot a Hellcat crate motor into the Jeep Wrangler and Gladiator, as confirmed by Jeep brand chief Tim Kuniskis. Speaking to Australian media last week, Kuniskis went on to say that "everybody" keeps asking him if the supercharged, 6.2-liter Hellcat V8 fits in the Wrangler and Gladiator, and that the answer is yes. "It fits like a glove," said Kuniskis. But — there is a but — the fitment is so close for comfort, it makes the combination one that Jeep can never produce. "There's no air space around the engine [...] so you have no crush space, you have nothing that can be used to absorb energy in a crash. It's not a problem to put it in — other than emissions and fuel economy — except it would never pass any crash tests, and that's a problem," as Kuniskis told Drive. However, since the Hellcat is now out of the bag, it's probably only a matter of time until hobbyists with access to these engines will start putting them into Wranglers and Gladiators. And with the time-honored piece of advice — just don't crash into anything — it'd be a combination worth seeing and hearing. Just to throw it out there, a "Hellcrate" engine costs less than $20,000 new. Kuniskis also said that Jeep is "gauging interest" for the J6 concept, one of the Easter Jeep Safari concepts that were just revealed. "[The J6] is just a concept at this stage. But that doesn't mean we're not going to gauge interest for it." However, he said justifying its production is apparently "tough."