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Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Junkyard Gem: 1983 AM General postal Jeep DJ-5L

When neither snow nor rain nor gloom of night will stay you from your appointed rounds, you don't need fancy styling or futuristic technology. All you need is a simple steel box with four wheels, one seat (on the right-hand side), a mail-sorting tray, and an engine. The Jeep DJ was that vehicle, and DJs served as workhorses for the United States Postal Service starting in 1955 and — in some rural areas— into our current century. Here's one of the last ones made, found covered with snow in a Denver self-service wrecking yard. Related: Postal truck prototypes spied from Oshkosh and Karsan When American Motors bought Jeep in 1970, it built and sold DJs via its AM General subsidiary. The DJ-5 was a stripped-down, two-wheel-drive version of the pretty-spartan-to-start-with Jeep CJ, and there wasn't much to go wrong with it. The final year for the DJ-5 was 1984. During the AMC era, the DJ received an ever-shifting array of engines, depending on what looked like the best deal in Kenosha at a given time. Starting with the Chevrolet Nova straight-four, Jeep DJ engine compartments boasted AMC straight-sixes of 232- and 258-cubic-inch displacements, followed by Audi 2-liter straight-fours (yes, the same engine used by the Porsche 924), then the 2.5-liter GM Iron Duke four, and finally the 2.5-liter AMC straight-four. This DJ-5L has Duke power. The early DJs had manual transmissions, but all the AM General DJ-5s came with automatics. If you think an Iron Duke powering a Jeep is odd, consider that it's bolted to a Chrysler Torqueflite transmission. Once the USPS was done with them, cheap DJ-5s flooded the market. This one has had a random junkyard seat swap, but retains the handy mail-sorting tray. Featured Gallery Junked 1983 Jeep DJ-5L View 21 Photos Jeep Commercial Vehicles Classics amc mail truck

Fiat Chrysler halts European production as coronavirus hits demand

MILAN — Fiat Chrysler Automobiles (FCA) is halting production for two weeks at most of its European plants to help protect staff against the coronavirus pandemic and adjust to a slump in demand, the Italian-American carmaker said on Monday. Italy has been the European country worst hit by the crisis and the first to enforce a nationwide lockdown, which has now been replicated by Spain and, to a lesser extent, by France as the virus sweeps through the continent. With all non essential services closed, including car dealers, and people forced home except for strict working needs, many forecast a heavy fall in car sales in March. FCA — which according to analyst estimates produces around 25% of its vehicles in Europe — said the suspensions through March 27 would allow it "to effectively respond to the interruption in market demand by ensuring the optimization of supply." Ferrari, meanwhile, said it closed its two plants until March 27. Ferrari said it had so far ensured production continuity, and it already implemented all the health measures decided by the Italian government at the two sites, in hometown Maranello and in Modena. But it was "now experiencing the first serious supply chain issues, which no longer allow for continued production." Marco Opipari, an analyst at Fidentiis, said a few weeks of closures was not a big problem in an over-supplied European auto industry and lost production could be recovered later on. "The real problem is on the demand side, people are not buying cars now, and sales volumes are expected to be very bad in March, with a real impact on automakers' earnings," he said. FCA said in a statement that production for its FCA Italy and luxury Maserati units would stop for two weeks, extending a temporary closure period already planned for some Italian facilities. Affected plants are Melfi, Pomigliano, Cassino, Mirafiori, Grugliasco and Modena in Italy, Kragujevac in Serbia and Tychy in Poland. The FIOM union said FCA's decision was "necessary". The carmaker said the freeze would help it to resume activity promptly once market conditions allow it. "The group is working with its supply base and business partners to be ready to enable our manufacturing operations to deliver previously planned total levels of production despite the suspension when market demand returns," it said.