2010 Jeep Wrangler Rubicon 4wd Sport Utility 2-door 3.8l V-6 4x4 Hard Top Manual on 2040-cars

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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2018 Jeep Wrangler production ending to make way for Jeep pickup

After more than a decade in production, the outgoing JK generation Jeep Wrangler is set to end production on April 7. According to Automotive News, parts supplier Hyundai Mobis North America notified the State of Ohio that production was ending. The Toledo, Ohio, plant where the Jeep is built is already deep into production of the replacement JL generation Wrangler. The big news isn't that JK production is ending but that the plant is retooling in order to get Wrangler pickup production underway. Details on the Wrangler pickup are scarce. Jeep hasn't said anything, so most of what we know comes from various spy shots. Basically, expect a JL Wrangler Unlimited with a bed. That's a good thing. We were quite smitten with the Wrangler when we drove it late last year. It's better equipped and more refined than ever. The Toledo plant has a capacity of about 300,000 units a year. FCA CEO Sergio Marchionne expects about 100,000 Wrangler pickups to be sold each year. When the Wrangler pickup arrives, look for a naturally aspirated V6 under the hood. The turbo inline-four is likely, though smaller volumes could limit the truck's engine choices. The upcoming turbo diesel is a possibility, too. Other details include suspension that takes a cue from Ram. Look for a full reveal in the next few months. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.