2010 Jeep Wrangler Rubicon on 2040-cars

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Jeep delivers basketful of concepts for the Moab Easter Jeep Safari

It's Easter time, and that means it's time for the 52nd Annual Moab Easter Jeep Safari, held March 24 through April 1, where thousands of off-roaders crawl, scrape and scramble over the rugged trails of Moab, Utah. And that brings us to this year's colorful collection of Jeep concepts, custom-built by FCA for the occasion. Jeep Wagoneer Roadtrip View 7 Photos This year there are seven Easter treats — including one called Wagoneer and one called Jeepster. All are decked out in Mopar parts. (Mopar already has 200-plus parts and counting for the all-new 2018 Jeep Wrangler.) Here then, is this year's Easter pageant of Jeeps: Jeep 4SPEED This year's lightweight concept is meant to bolster off-road performance through extensive weight savings. It's powered by the all-new 2.0-liter turbocharged I-4 engine with an eight-speed automatic. Carbon fiber abounds — the stuff is used for the hood, fender flares and the rear tub, which also features aluminum perforated panels. It gets an "aggressively swept back" look via raked windshield, longer door openings and a custom cage. It's also 22 inches shorter with improved approach and departure angles, though the wheelbase remains unchanged. And it gets Dana 44 front and rear axles with a 4.10 gear ratio and 18-inch lightweight monoblock wheels with 35-inch tires. Inside, there's a custom instrument panel, custom seats and deleted back seats. Footwells are perforated aluminum. The 4SPEED is so much lighter than stock, it rides two inches higher. Jeep Sandstorm This one's inspired by Baja desert racers but can still be used as a daily driver. It gets an extreme-duty suspension system capable of both tasks. The front axle has been moved forward four inches and takes a heavy-duty longarm four-link suspension and track bar. The rear axle has been moved back two inches and gets a triangulated trailing arm four-link suspension. The longer wheelbase provides better high-speed stability. The front wheels — 39.5-inch tires on 17-inch beadlock wheels — get custom coilovers and bypass shocks that allow 14 inches of travel in front and 18 in back. It gets Baja styling cues such as a vented carbon fiber hood, vented high-clearance fender flares and a cage with lay-down spare tire carrier. There are no exterior door handles, and the rear doors have been chopped.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.