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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Some Jeep Cherokees and Chrysler 200s to get standard stop-start in 2015

Automakers the world over are striving to find ways to make their models more efficient, and Chrysler has a solution for some versions of the 2015 Chrysler 200 and 2015 Jeep Cherokee (2014 model shown). The Tigershark 2.4-liter four-cylinder in the 200 and the 3.2-liter Pentastar V6 in the Cherokee are getting a slight boost later this year thanks to the addition of Chrysler's Engine Stop-Start system as standard equipment. The company predicts modest gains - a three-percent improvement in fuel economy and a three percent reduction in CO2 emissions with the new tech compared to without it. While it's not much, those who sit in traffic a lot may see a difference.
Chrysler's stop/start system uses a high-speed starter motor to restart the vehicle in a claimed a third of a second. It works by detecting when the vehicle comes to a stop and turning off the engine. A more powerful battery maintains all of the model's accessories while it sits. When the driver lets off the brake, the car starts up again to drive away. There is even a button in the cabin to turn the ESS off, if desired.
The Jeep will be the first to receive ESS in the third quarter of this year to coincide with the start of production of the 2015 model-year version. The 200 will follow in the fourth quarter as a rolling change in production.

Jeep Grand Cherokee S is handsome dressed in all black

FCA loves to roll out limited- or special-edition variants of its vehicles. Just take a peek through all the different versions of the Ram 1500 and Jeep Wrangler that were available over the years. Generally, most of those models are tailored for the U.S. or completely U.S. exclusive, but that's not always the case. In Europe, there's an awesome looking new Grand Cherokee S. Too bad this murdered-out variant of Jeep' flagship isn't coming here. While many of us lament the popularity of black, silver and white paint colors, there's always something particularly charming about a completely blacked-out vehicle. Ditch all the chrome trim, paint the wheels and tint the lighting. The Grand Cherokee S (for Sport) has a new Low Gloss Granite Crystal color on its badging, grille surround, step pads, tail lamps and 20-inch wheels. The grille itself is painted a deep gloss black. Same goes for the trim around the windows and the exhaust tips. The interior follows the same general form. Most of the trim is done up in either anodized grey or black wood. The SRT seats are covered in black Nappa leather with black stitching. One rare bright spot is the shiny metal pedals. It's not all just looks with the Grand Cherokee S. The model comes standard with an 8.4-inch touchscreen infotainment system with the latest iteration of UConnect. That means both Apple CarPlay and Android Auto come at no additional running costs. Other features include a 7-inch configurable display in the instrument cluster, an Alpine audio system with a subwoofer and active noise cancellation, a panoramic sunroof, dual zone climate control, heated and ventilated front seats and heated rear seats. Additionally, the Grand Cherokee S gets a sport suspension and Jeep's Quadra-Drive II four-wheel-drive system. It adds a limited-slip differential, a five-mode (auto, snow, sand, mud and rock) selector for optimal traction on rough surfaces. Add on a number of active safety features, and the Jeep Grand Cherokee S gets just about everything available on Jeep's range-topper. Unfortunately the Grand Cherokee S doesn't have a direct equivalent in the U.S., but hey, we get the Trackhawk. We think the Europeans might draw the short straw on that one. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jeep Design/Style Jeep Crossover SUV Off-Road Vehicles