Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2015 Jeep Cherokee finds a bit more fuel mileage thanks to stop/start and aero tweaks

Just a year after it burst onto the scene, Jeep has already made a pretty substantial addition to its V6-powered Cherokee, which has proven to be an extremely popular seller so far for the brand, adding a new stop-start system for the midsize, off-road-ready CUV.
The addition of stop-start included a few aerodynamic tweaks to the Cherokee's polarizing body, resulting in a wallet-pleasing increase in fuel economy. According to the EPA, the front-drive, V6-powered Jeep will now return 21 miles per gallon in the city and 29 mpg on the highway, up from 19 city and 28 highway. Four-wheel-drive, V6-powered Cherokees, meanwhile, will now return 20 mpg in the city and 28 mpg on the highway, up from 19 mpg in the city and 27 mpg.
With 271 horsepower, 239 pound-feet of torque and these newly enhanced figures, it's refreshing to see a larger, naturally aspirated engine that is still able to take the fight to today's crop of small-displacement, turbocharged four-cylinders.

2018 Jeep Grand Cherokee TrackHawk shows off its hellish supercharged V8

We've seen the spy shots of this thing, the 2018 Jeep Grand Cherokee TrackHawk, before. But only from the outside. The external changes are plenty telling, but there was always the slight chance we were looking only at an extra-hot SRT version, not a full-blown (pun intended) TrackHawk with a Hellcat motor. Until the hood goes up, there's no telling what we're really looking at. Well, seeing is believing. We have been looking at TrackHawks all along. And Mike Manley, Jeep's CEO, wasn't selling the world a bill of goods when he said to expect the thing "by the end of 2017". As you can clearly see in the slightly noisy engine shot, that's a supercharger parked on top of FCA's 6.2-liter V8, just like in the Charger and Challenger Hell-twins. Chances are it'll make the same power as it does in those two – 707 hp, in case you're just waking up from cryo-stasis and aren't aware of the most famous power output figure on the planet. There are some differences between this Grand Cherokee and ones we've previously pegged as TrackHawks. The fog lights in the lower grille vents are gone, and the rear fascia gets a bit more aggressive. Perhaps these will be the external details that separate the TrailHawk from the lowly non-supercharged SRT versions. We've also been hearing about quad exhaust tips, but haven't seen them on a prototype yet. If Jeep wants to get this thing out on the road by the end of the year, we're likely to see it coming to an auto show soon. Keep your eyes peeled. Related Video: