2009 Jeep Wrangler Unlimited Hardtop, 4wd, 4dr, Rubicon on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Watch the 2018 Jeep Grand Cherokee Hellcat blast off

It's all but official. Jeep will produce a Hellcat version of the Grand Cherokee with crazy horsepower. We mean crazy. Today, our spy shooters have captured video footage of this demonic creation. It's pretty short, but you can see a dark Grand Cherokee launch with vigor and then brake hard to a halt. We think we detect the whine of a supercharger amid the commotion. Jeep boss Mike Manley has said on video that the JGC Hellcat will arrive before the end of next year. Specs aren't known, but it seems likely that the Jeep Hellcat will share the blown 6.2-liter V8 used in the Charger and Challenger Hellcats. We've also heard rumors the Trackhawk name could be used for this vehicle. In those applications, the beastly Hemi pumps out 707 manic horsepower. Really, why wouldn't you do this? Jeep sales surged 22 percent around the world last year to 1.2 million, the brand's best year ever. Clearly, Jeep decided it was time to add an extreme performance vehicle. Jeep already sells an SRT model that pumps out 475 hp, so adding a top-end Hellcat seems logical. And a Hell of a lot of fun. Related Video:

SEMA 2017 and the new Jeep Wrangler | Autoblog Video Podcast #532

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the news and hot, modified cars from the 2017 SEMA show in Las Vegas. We'll discuss the new Jeep Wrangler, which was just reveal ahead of the L.A. Auto Show, and the Ram 1500 we have in our fleet. As always, we'll help a listener pick their next vehicle in our "Spend My Money" segment. Autoblog Podcast #532 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown SEMA Jeep Grand Cherokee Trackhawk and Ram 1500 Laramie Longhorn Southfork Question of the week: What's the best full-size truck? Best cars from Stranger Things Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Aftermarket Podcasts SEMA Show Jeep RAM Truck SUV Off-Road Vehicles Videos SEMA 2017