2008 Jeep Wrangler Unlimited Rubicon Sport Utility 4-door 3.8l on 2040-cars

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Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Jeep's 3-row crossover SUV caught inside and out

Jeep is continuing to test its upcoming three-row full-size crossover, as evidenced by new spy photos shown above. Though the exterior doesn't reveal much new, we do get our first look at the inside of the new SUV. Unfortunately, the interior is well-camouflaged. We can tell it has the same corporate steering wheel and shifter as found on other Jeeps such as the Grand Cherokee. It also has highly-stylized gauges and needles, with an LCD display between the two main dials. The gauge cluster is interesting with a dial layout that is completely different from the two-row Grand Cherokee and the three-row Dodge Durango, indicating it doesn't borrow much on the inside from those vehicles. The tachometer is clearly visible, too, and it shows a redline of about 5,500 rpm. That redline corresponds with the turbocharged four-cylinder found in the Wrangler, Cherokee, and, in single-overhead-cam form, the Alfa Romeo Giulia and Stelvio. So it seems this big Jeep may have that four-cylinder engine, probably in the twin-cam Jeep iteration. This would also match previous reports, but we're sure if there will be other engine options. Based on leaked images of the SUV, it bears a passing resemblance to the Jeep Yuntu concept that was shown in China in April 2017. Those leaked images also reveal the name "Grand Commander." Many of the leaks and information about the big Jeep have been related to China, but with automakers such as Subaru and Volkswagen expanding into large three-row SUVs, we wouldn't be surprised if the big Jeep comes here, too. We could also see it carrying the old Grand Wagoneer name. Related Video: