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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Grand Cherokee Trackhawk undisguised with Hellcat power

Superchargers make everything better. Mount one to the top of a 6.2L Hemi V8 and pack it under the hood of a Jeep Grand Cherokee and you have a recipe for a completely bonkers, wholly unnecessary, and totally sweet SUV. We've known for a while that the so-called Trackhawk, essentially a Hellcat Jeep, is on its way. We now have photos of a completely undisguised test vehicle on public Michigan roads trying to make its way to SRT headquarters. Jeep already makes an SRT version of the Grand Cherokee. That version only puts out a measly 475 hp and 470 pound-feet of torque from a 6.4L Hemi. After developing a couple of 707-hp Dodges, SRT felt that Jeep needed some of that Hellcat love too. In the photos, we can see that, aside from the front fascia, the Trackhawk will look fairly similar to the standard SRT Grand Cherokee. The front retains the requisite Jeep grille, though it's been narrowed a bit to make room for larger air intakes below. The Hellcat engine creates a lot of heat, so designers needed to make sure the beast has plenty of room to breathe. New LED fog lights have been integrated into lower air ducts. We still don't know many of the Trackhawk's finer details, like the exact price or release date. We do know that Jeep claims a 3.5-second 0-60 time, making it both the quickest-accelerating Hellcat-powered vehicle and one of the quickest-accelerating vehicles in the world. For comparison, BMW claims the X5 M will do 0-60 in 4 seconds flat. Related Video: Featured Gallery Grand Cherokee Trackhawk View 9 Photos Spy Photos Jeep SUV

Jeep Grand Commander three-row crossover SUV revealed in Beijing

Jeep has finally revealed its first three-row SUV since the Commander, and the new one is called, as we expected, Grand Commander. And it looks just like we expected from leaked images and patent drawings. It pulls a bit of inspiration from the Jeep Yuntu concept, but it generally looks like a much bigger, stretched-out Compass. We do see a bit of Renegade inspiration in the D-pillar, though. Interestingly, the Grand Commander isn't really bigger than our Grand Cherokee. The Grand Commander is just under 192 inches long, which is only 2 inches longer than the Grand Cherokee. But the Grand Commander's wheelbase is four inches shorter. It's also about two inches narrower than the Grand Cherokee. This is all interesting considering the Grand Commander's greater passenger capacity. Also interesting is the Grand Commander's powertrain. It's only available with a turbocharged 2.0-liter four-cylinder, likely lifted from the Jeep Cherokee and Wrangler. If so, it's been detuned, and it now makes just 231 horsepower and 258 pound-feet of torque as opposed to the 270 horsepower and 295 pound-feet in the other Jeeps. The Grand Commander's four-cylinder is also paired to a nine-speed automatic, and it can be had with either two-wheel or four-wheel drive. The question of course is, will the Grand Commander come to America? It would fill a gap in the Jeep lineup, since the brand has no three-row vehicles. There have been many rumors of a three-row Jeep, possibly called Grand Wagoneer, as well as Grand Commander prototypes running around the U.S. But the size of the Grand Commander has us questioning whether it would be brought here, or if Jeep would develop a larger three-row, maybe based on Durango, for our market. Related Video: Featured Gallery Jeep Grand Commander View 10 Photos Image Credit: Jeep Beijing Motor Show Jeep Crossover SUV