2007 Jeep Wrangler Sahara Sport Utility 2-door 3.8l on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Build a Jeep Gladiator 392 next? The Hummer H3T Alpha blazed the trail

The 2021 Wrangler Rubicon 392 will combine the go-anywhere capability of a Jeep's iconic off-roader with the grunt of a V8 for the first time in decades. As cool as that is, we can't help but think Jeep is missing out on a huge opportunity to pair that 470-horsepower, 6.4-liter Hemi V8 with the Wrangler's pickup cousin, the Jeep Gladiator, in the form of a Mojave 392.  Autoblog took part in a media Q&A session with Jeep ahead of the Rubicon 392's announcement in which the company's product higher-ups said that there are currently no official plans to build a 392 variant of the Gladiator pickup. But whether or not Jeep has plans, it certainly has precedent, and from our perspective, a market.  Rewind to 2008, better known as one of the worst possible years to introduce a gas-guzzling, V8-powered pickup truck. Enter the 2009 Hummer H3T Alpha, the first variant of Hummer's midsize truck/SUV hybrid to be offered with a 5.3-liter V8. The 300-horsepower small-block was an upgrade to the sturdy but relatively uninspiring 3.7-liter inline-5 that the H3 lineup had inherited from its midsize pickup platform mates.  As our Jeremy Korzeniewski noted in the Rubicon 392's introductory piece, an open-top Jeep has not been offered with an optional V8 for as long as the "Wrangler" nameplate has existed. The last Jeep 4x4 to do so was still a CJ, or civilian Jeep, and the 304 cubic-inch engine came from American Motors Corporation. Incidentally, this generation of the Wrangler is also the first to be offered in a pickup variant. Cue the beard-stroking.  Now, frankly, it's not even remotely fair to compare the H3T's powertrain offerings to the decade-newer Gladiator's, but the Hummer actually boasts a few advantages over Jeep's modern pickup. While most of the Jeep's off-road specs give it an edge, the Gladiator doesn't come close to the H3T's 30.1-degree departure angle, for instance. And in more practical terms, the stubbier H3T has other maneuverability advantages. The Gladiator has 3" of wheelbase and 5" of overall length on the H3T, and a 22.4-foot turning radius to show for it. The Hummer's? Just 18.5'.

Canadians build Jeep Wrangler out of cans for charity

The Jeep Wrangler can do a lot of things. It can traverse most any terrain, take you to work, the kids to school, get you and your friends to the surf on time, and so on. Turns out it can also feed the hungry – or at least this one can. And by can, we mean actual cans of food. To celebrate Canada Day (which was Wednesday), Jeep recreated a Wrangler out of more than 4,500 cans of food. The project was undertaken together with Canstruction Inc, a charity that works to fight hunger and poverty, serve the community, and promote science, technology, engineering, and math. The full-scale replica took a team of teenagers a good 12 hours to build. It's being displayed at Vancouver's waterfront Canada Place during the festivities, after which it will be dismantled to provide 3,120 meals for the hungry through the Greater Vancouver Food Bank Society. This is the second such project we've seen FCA Canada undertake together with Canstruction. Last time it was a Dodge Grand Caravan created to celebrate the minivan's 30th anniversary. It was built out of 30,000 cans and displayed in downtown Toronto before being distributed as 2,000 food baskets through the Daily Bread Food Bank. Next time maybe we'll see a Viper or Challenger made out of cans on display in Montreal during the Canadian Grand Prix weekend and donated to the Old Brewery Mission, which this writer knows first-hand does good work to feed Montrealers in need. Related Video: JEEP® AND THE FCA FOUNDATION CELEBRATE CANADA DAY WITH LIFE-SIZE 'CANSTRUCTION®' OF JEEP® WRANGLER FOR CHARITY - Full-scale Jeep® Wrangler built from over 4,500 cans of food will provide more than 3,120 meals to Greater Vancouver Food Bank Society - Vehicle built by local students 12-18 years of age - Jeep and the FCA Foundation again partnered with Canstruction® Inc. for the build, an international non-profit organization that aims to raise awareness for hunger and poverty, along with Science, Technology, Engineering and Math (STEM) principals, plus community service - Public can stop by Canada Place on Canada Day to take a #JeepCANselfie in the vehicle - In 2014, FCA Canada was the top-selling automaker in B.C., a title it's retained thus far in 2015 - Jeep Wrangler is B.C.'s best-selling small SUV by more than double its closest competitor July 1, 2015 , Vancouver, B.C.