2007 Jeep Wrangler Sahara on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Politician's funeral procession features pole dancers

A Taiwanese politician's racy funeral procession literally stopped traffic as it paraded dozens of scantily clad pole dancers through city streets last week. According to the Deccan Chronicle, beloved local politician Tung Hsiang passed away in December after decades of public service in the southern Taiwanese city of Chiayi. He had a reputation as a fun loving, gregarious socialite and his family wanted to send him off in a suitably flamboyant and memorable way. To honor that end, his family assembled a funeral procession of bands, performers, floats, and more than 200 vehicles that stretched for several kilometers as it snaked through the city. Featured among the procession vehicles were fifty customized, brightly-colored jeeps, each one carrying a bathing suit-clad showgirl dancing around a roof-mounted stripper pole. The exact opposite of a quiet, somber affair, the raucous parade clogged up streets, stopped traffic, and attracted crowds of onlookers and hangers-on. Tung Mao-hsiung, Hsiang's brother, told CTS reporters that his ailing brother had requested a big send-off just days before he died. "He told us he wanted this through a dream two days before the funeral," he said. While Hsiang's delightfully tacky funeral train pushed the boundaries of taste, and definitely contrasts with traditional ideas of funeral decorum, it's not that strange an event in Taiwan. The Deccan Chronicle states that Taiwanese send-offs have a tendency to be risque. Showgirls like the ones hired for Hsiang's procession are commonplace, and often go beyond just dancing and right to stripping at religious festivals and funerals on the island. The Chronicle suggests that this is due to the fact that Taiwanese folk religion is a unique mix of spiritualism and earthiness. Recent Video: News Source: The Deccan Chronicle Auto News Humor Jeep SUV Off-Road Vehicles funeral

2014 Jeep Cherokee: June 2014

I got a text message from Editor-In-Chief Sharon Carty one afternoon proclaiming that her new favorite SUV is our long-term 2014 Jeep Cherokee. And she's not alone. I'm not sure if anyone else on staff would go so far as to use the "favorite" descriptor, but after just over a month of honeymooning with our new long-termer, it's safe to say that the Jeep is quickly finding its way into the good graces of a number of Autoblog staffers.
There's good reason for all that praise, too. Thus far, the Jeep has proven itself to be incredibly competent and comfortable for daily life - it's functional, quiet, and packed with a host of amenities that make it easy to live with. It's been wholly trouble-free (with less than 4,000 miles on the clock as of this writing, it ought to be), but even nitpicks have been few and far between.