2006 Jeep Wrangler X Sport Utility 2-door 4.0l on 2040-cars

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Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

The Hemi deserves to die | Opinion

Hi. I'm Byron and I love V8s. I want them to stick around for a long, long time. But not all V8s are created equal, and I will not mourn the passing of the modern Hemi. You shouldn't either. While we may agree that its death is untimely, if you ask me, that's only because it came far too late.  Stellantis’ announcement of its new, turbocharged inline-six that is all but guaranteed to kill off the Hemi V8 has led to quite a few half-baked internet takes. The notion being suggested by some, that automotive media were brainwashed into believing the Hemi was in need of replacement, is so far divorced from reality that I openly guffawed at the notion. Journalists have been challenging Chrysler, FCA and now Stellantis for years to deliver better high-performance engines. The response has always been the same: “Why?” Why replace a heavy V8 with a lighter, all-aluminum one? Why repackage powertrains for smaller footprints and better handling vehicles? Why be better when “good enough” sells really, really well? I too mourn the departure of good gasoline-burning engines, but since when was the Hemi one? HereÂ’s a quiz: Name every SRT model with an all-aluminum engine. TimeÂ’s up. If you named any, you failed. They donÂ’t exist. This isnÂ’t GMÂ’s compact, lightweight small-block, nor is it a DOHC Ford Coyote that at least revs high enough to justify its larger footprint. The Hemi is an overweight marketing exercise that happened to be in the right place at the right time. That time was 2003, when Chrysler was still Chrysler — except it was Daimler-Chrysler and the "merger of equals" was doing a bang-up job of bleeding the company's cash reserves dry while doing virtually nothing to address its mounting legacy costs. "That thang got a Hemi?" was emblematic of the whimsical, nostalgia-driven marketing of the colonial half of the "marriage made in heaven." That was 20 years ago. 20 years prior to that, emissions-choked American V8s were circling the drain faster than a soapy five-carat engagement ring in a truck stop sink.

The Jeep Grand Cherokee Trackhawk is pretty much good to go

We've been stalking the Jeep Grand Cherokee Trackhawk for months, and now we're getting our best look yet at the devilishly powerful sport utility vehicle. From a distance, the JGC looks almost stately in black. Look closer and you see the SRT badges and the big brakes. Look past the wrappings and you see large air intakes in the lower fascia. All of this reinforces the Trackhawk's performance pedigree, which will be anchored with the 6.2-liter supercharged Hemi Hellcat V8. It's rated at 707 horsepower in the Charger and Challenger Hellcats. The Jeep will use four-wheel drive. These up-close images show off the Trackhawk's simple design. Like the Dodge Hellcats, Jeep appears to be letting the power and capability stand on their own. Previously, we've only seen the Trackhawk from a distance or in blurry video. The Trackhawk's arrival comes as Fiat Chrysler expands Jeep's global presence. The company is increasingly looking to its venerable off-road brand for sales volume, image building, and profits as it re-aligns its car business and looks for potential partners. The Trackhawk looks nearly production ready, and we expect it to go on sale in 2017. Also, don't confuse it with the Trailhawk, which is a trim level you can buy on the 2017 Grand Cherokee. Related Video: Featured Gallery Jeep Grand Cherokee Trackhawk Spy Shots View 15 Photos Image Credit: KGP Photography Design/Style Spy Photos Jeep SUV Off-Road Vehicles Performance