2005 Jeep Wrangler X Sport Utility 2-door 4.0l 4x4 on 2040-cars

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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Editors’ Picks December 2022 | Genesis G90, Mazda3 and an old favorite

The last Editors' Picks collection of 2022 consists of picks from three different segments. We recently got our first shot at the 2023 Genesis G90, which instantly found a warm place in our heart. Plus, a couple of favorites from years past came through. Look out for even more ratings come the new year as a ton of fresh metal comes onto the market. Tons of totally new EVs and sports cars may have hit the streets in 2022, but there are even more new and exciting cars coming. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in December month that earned an EditorsÂ’ Pick. 2023 Genesis G90 2023 Genesis G90 View 55 Photos Quick take: The Genesis G90 is now a full-size sedan without any major compromises versus its competition. It rides beautifully, features a tech-forward but still usable interior and even has a powerful and refined powertrain. Score: 8.5 What it competes with: Lexus LS 500, BMW 7 Series, Mercedes-Benz S-Class, Audi A8 Pros: Gorgeous design, efficient and powerful powertrain, super-luxurious interior, great value Cons: Doesn't handle as well as competitors From the editors: Road Test Editor Zac Palmer — "The Genesis G90 is all-new for 2023, and what a stupendous luxury sedan it is. The mild-hybrid twin-turbo V6 powertrain is smooth and powerful for effortless acceleration. Its air suspension and electronically controlled dampers waft you over poor pavement with nary a cabin disturbance. Every last luxury you might want for is present from auto-opening doors, massaging seats and rear wheel steering. It's all there for a price that is shockingly low versus the leading German luxury sedans, making it all the more impressive." In-depth analysis: 2023 Genesis G90 First Drive Review: No more compromises   2023 Mazda3 Mazda3 Hatch front three quarter View 57 Photos Quick take: The Mazda3 is a blast to drive and has an interior that rivals entry-level luxury cars. It's only real weakness is a slightly tight rear seat and cargo space.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.